New Year is one of the most beloved and anticipated holidays of the year, when we prepare gifts and meet with loved ones. In this pleasant bustle, it is important not to forget about the most loyal and loving - our pets. No matter how you decide to spend the New Year, the dog is always ready to go with you on any adventure. How to share the joy of the holiday with your pet? To this end, the CESAR® team presents cozy paired sweaters #TiedTogether, which not only adorn the look for the main night of the year, but also allow your pet to be a part of the family celebration. By the way, the unique pattern of sweaters was created with the direct participation of dogs.
Paired sweaters became the basis of the New Year's lookbook, which Russian designer Alena Akhmadullina created for her celebrity friends and their dogs.
“I liked the idea of the collaboration right away: in my life there has long been a wonderful Bani (Note: Alena's dog of the Chihuahua breed), whom I love very much, and I, as a designer, wanted to reflect this connection in our images. In addition, we are often told that we are similar, and paired sweaters only emphasize this similarity. When I started working on the project, I immediately knew who to invite as models, because I have so many friends with pets. Coming up with the images, I was guided by the plans of the girls and their dogs, so that the bows were not only spectacular, but also comfortable, suitable for any version of the New Year. And, of course, in each case the main emphasis is on sweaters, because they create a festive mood,”comments Alena Akhmadullina.
The lookbook contains 5 New Year looks, and at the heart of each are sweaters from CESAR®, which the designer has added with various details. Alena and Bani will celebrate their New Year in the atmosphere of traditional Christmas markets, so she chose a comfortable look for shopping and street walks. For Svetlana Bondarchuk Alena picked up a sparkling bow with tight-fitting trousers and elegant leather high-heeled shoes - so she and little Fanny will definitely shine at the party. Tata Bondarchuk (Mamiashvili) is planning a brunch with her friends, where Woody will go with her, so an elegant look was chosen for her. For the holiday, which Oksana Lavrentieva preferred, together with fluffy Nathania, Alena created a cozy, but at the same time festive look, and for Natasha Davydova and her spitz Ponchik, the designer chose a sports bow.
Maria Gudochkina, brand manager of CESAR®: “We are running the #BoundTogether campaign for the second year in a row in Russia and we get a great response from pet owners. For the CESAR® brand, dogs are our most loyal and devoted friends who love their owners unconditionally. Therefore, with the #LinkedTogether campaign, we wanted to inspire owners to create more special moments to share with their pets. The most beloved and anticipated holiday is, of course, New Year. Whatever plans you make, your pet will always be happy to share them with you, and paired sweaters are suitable for both stylish, evening looks and family-look. Look, what beautiful bows turned out for our heroines and their favorites."