Design is not only the form of an object, but also its content. Accordingly, the designer creates not only a piece of clothing, but also gives it special features
The ENDE group of companies has been successfully operating in the fashion market for over 15 years, releasing a wide range of beautiful and understandable clothing for the Russian consumer - a universal base of ideal dresses, trouser suits, blouses, skirts and other wardrobe items necessary for a modern woman. Fashion today in the understanding of the company is not just a set of things, it is the language of combinations of general trends in a specific person.
ENDE brings wearable, elegant, commercial collections to the fashion market. Basic, where the consumer can find the classic ideal tools for creating a daily look - ENDEA, and capsule - SOLO by Endea, featuring trendy design solutions of the season, fabrics and textures and, of course, exclusive prints that are developed and produced for each SOLO by Endea collection. …
When releasing each new collection, the brand's designers work with different textures, work out the cut, pay special attention to fittings and work with flowers - after all, it is the color and trend combination that distinguish the products. Often in the SOLO by Ende capsules, textile design becomes a carrier of history and mood as a means of expressing information. The ENDE trademark works with one of the trendsetters of the Premiere Vision exhibition, the leading player in the textile design market, SOLSTUDIO. The most modern and vibrant prints from the textile design studio end up on products that the company produces in limited editions.
Drawings, which are purchased from the group of textile companies Solstudio, are applied only to TM ENDE fabrics - after all, the visiting card of designer capsule collections is your exclusive ideas and prints that you will not find in another brand. In each print, as well as in each product made of printed fabric, the creators put the whole spectrum of new moods, forecasts, and the information field around us. That is why SOLO by Ende capsules have their own story, spirit, rhythm and sense of life.
The aesthetics of the ENDE brand are more about urban “style” and not about fleeting “fashion”. The heroine of the collection, showing her knowledge of trends, nevertheless does not pursue fashion, but demonstrates her good taste and status with her appearance.
photo Igor Strazhin
show of collection SS 19 TM ENDE at Fashion Week in Moscow on October 25, 2018