The ENDE group of companies has been successfully operating in the fashion market for over 15 years, releasing a wide range of beautiful and understandable clothing for the Russian consumer - a universal base of ideal dresses, trouser suits, blouses, skirts and other wardrobe items necessary for a modern woman. A large brand has changed the rules of the game in the fashion market today: a wearable, elegant, commercial collection needs a living visual range that reflects the brand's idea, and the consumer needs a set of tools to implement the stylistic component of an ideal wardrobe for all occasions. Fashion today in the understanding of the company is not just a set of things, it is the language of combinations of general trends in a specific person. That is why TM ENDE presented the SS 2019 collection under the name “MIX &MATCH”in cooperation with the IVANOV brand (a successful brand of women's clothing, a repeated participant of Fashion Weeks in Russia). The brand's designer, Yulia Ivanova, acted as a fashion stylist for the collection and show.
The concept of the show was based on movement - the rhythm of modern life and developed around the image of a metropolitan resident who needs to feel comfortable both during a busy working day and in other life situations and demonstrate knowledge of fashion trends to those around her. Despite the fact that the fashion show was made without the involvement of high technologies, the mood of the show was created by the perfect combination of clothes, soundtrack from DJ Eteri Bersenevskaya and textured faces of models.
Age models also defiled on the catwalk - in the understanding of TM ENDE, a woman at any age should not try to adapt fashion to age or age to fashion, but to follow the path of an individual approach to her own wardrobe, harmoniously combining all its components with each other and successfully stylizing classic solutions and trend elements.
Collection ENDESS 2019 - "MIX & MATCH" consists of capsules, which are united not only by a common name, but also by the concept of connecting their components together. Reconciled silhouettes and shapes with fashionable use of exclusive prints, bold color - blocking, mix of materials and up-to-date accessories allow a woman to experiment with her mood. For example, the must have of the season, wardrobe items made of lace fabric, create a romantic mood that can be very unexpectedly turned into a sports one - mixing a dress with trousers or wearing a bright printed bomber jacket. The mood of lightness in the big city was set by clear graphic forms and bright saturated colors: active blue, rich red, coral and made the audience plunge into the atmosphere of spring freshness and crazy summer.The sets for evening parties were also not left without attention: bright and sparkling or incredibly elegant trouser suits, with perfectly tailored jackets in a tuxedo style, which are a universal thing for every woman.
The aesthetics of the ENDE brand are more about “style” and not about fleeting “fashion”. The heroine of the brand's collections does not chase trends, does not try to prove anything to anyone every day, but simply demonstrates her good taste and status, feeling confident and comfortable in any life situation.
photo Igor Strazhin
ENDEA group of companies
Moscow, metro Baumanskaya, metro Krasnoselskaya
st. Nizhnyaya Krasnoselskaya house 40/12, bldg. 2, office 8
on the territory - DC "Nov"
tel: (495) 640-09-41