Fashion Week In Moscow. Fall-winter 2018-19. Day 4

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Fashion Week In Moscow. Fall-winter 2018-19. Day 4
Fashion Week In Moscow. Fall-winter 2018-19. Day 4

Video: Fashion Week In Moscow. Fall-winter 2018-19. Day 4

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Video: Tver Fashion Week. Осень-зима 2018/19 Day 4 2023, January
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On March 23, at the Business Program of the Fashion Week, a practical master class, an insight-lecture on ideas for the future and a public talk with the e-commerce directors of the largest fashion retailers took place. Life hacks on how designers and small brands to search for multi-brand stores in the regions using search engines, social networks and modern online services were shared by Stanislava Nazhmitdinova, specialist in management, sales and franchising in the field of fashion, author of articles and courses on entrepreneurship in fashion.

The day continued with an overview of the trends and technologies of the future in the fashion industry from a specialist who deals with them almost on a daily basis, Vladimir Tilinin, curator of the Fashion Design course at the BHSAD. Vladimir spoke about how ideas will be implemented in the near future and how “big data” and artificial intelligence will influence all processes.

The most important event of the day was the public-talk of e-commerce directors of the largest fashion retailers. Participants: Pavel Bykov, AVITO Digital Marketing Director, Artem Grafov, E-Commerce Manager VF Corporation (Wrangler, Lee, Napapijri, The North Face, Vans), Yuri Fomin, Ralf Ringer E-Commerce and Digital Marketing Director, Stanislav Korobochka, Head of Omni-channel Econika

Andrey Osokin, Marketing Director of Quelle, Tamara Miminoshvili, Project Manager for e-commerce development at Trassa, ex-Director of e-commerce at REIMA, Alexandra Zhiltsova, Director for E-commerce, Calzedonigroup, Russia. Moderator: Alexey Salychev, curator of the Fashion E-commerce course at the Higher School of Economics. The discussion not only touched upon important topics for retailers, but also generated a lot of advice for brands wishing to sell on the Internet.

The organizer of the Business Program is Fashion Consulting Group, a strategic partner of the Moscow Fashion Week. Supported by the Moscow Department of Science, Industrial Policy and Entrepreneurship and the Moscow Innovation Agency.

Design Festival “.RU. MADE IN RUSSIA"

By tradition, the final event of the Festival and the awarding of the winners took place on the main podium of the country in Gostiny Dvor. Design Festival “. RU”is held by the Russian State University. A.N. Kosygin (Technology. Design. Art.) With the support of the Ministry of Education and Science of the Russian Federation, the Ministry of Industry and Trade of the Russian Federation, the Haute Couture and Ready-to-Wear Association, the Russian Union of Textile and Light Industry Entrepreneurs, as well as the Fashion Week in Moscow. Made in Russia".

The competition program of the Festival allows to identify the most talented young designers and provide them with the opportunity to demonstrate their creativity in the framework of the largest student event in the field of design at the all-Russian level. The aim of the competition is to develop the creative potential of student youth and create a professional environment for designers, create a zone of international cooperation for the global fashion industry. More than 200 young Russian and foreign designers take part in the Festival every year.

This year participants from Moscow, St. Petersburg, Novosibirsk, Omsk, Saratov, Toltti, as well as representatives from Japan presented their competitive collections. The high status of the Festival is given by a highly professional jury. Its members are: the rector of the Russian State University. A.N. Kosygina, professor Belgorodsky Valery Savelievich; President of the Union of Designers of Russia Vitaly Stavitsky, Vice President of the Union of Designers of Russia Victoria Semenova, President of the Russian Union of Entrepreneurs of Textile and Light Industry Andrey Valentinovich Razbrodin, co-founder of the National Academy of Fashion Industry, fashion analyst, fashion guru Alexander Khilkevich, teacher at the Institute of Italian Culture Giovanni Celestre, designer, founder of AlinAssi Fashion House Alina Assi, artist-fashion designer, designer,Honored Artist of Russia Irina Krutikova. And also the team of the panel of judges was replenished with young designers who until recently were students and competitors: the leading designer of the TEREKHOVgirl brand of the RusModa company Alena Konnova; fashion designer-artist, Graduate of the Russian State University. AN Kosygina, Founder of the "SABINMAK" Fashion House, Sabina Makatova; Founder and designer of the brand "Neoronova: Design & Fashion", Head of the "Design Laboratory" Russian State University. A. N. Kosygina Neoronova Alisa; A member of the Union of Designers of Russia, one of the most demanded couturiers of the domestic show business Alisa Tolkacheva, a graduate of our university, a designer, a member of the International Association of Designers, the founder of her own Fashion House Natalya Kolykhalova.Special guests of the event are students of the Academy of Popular Music of Igor Krutoy Mila Shevich and Yegor Ermolaev; brand FUNNY SUNNY, Festival international movement "Hope of Europe" show ballet Elite-ES, NikNova, NikNov pleased the guests of the show with their performances during the break, when the jury was deciding the fate of the contestants. To participate in the final stage of the Festival, 14 competitive collections were selected.

The works of young designers, which have passed a strict selection, are already ready for industrial production today. The winners received gifts from the partners of the event: the Meri Wool store of exclusive Merino wool products, the KRASA fabric company of Italy, the Pizhma flower fantasy workshop, the 100tkaney company and the TREND image studio. The third place in the competition program of the Festival was taken by the collection "Dark side", the author of the collection is Aleksey Volegov (Kosygin Russian State University). The second place went to the collection "Workshop", the author of the collection Izyatova Sabina (Moscow State University of Technology named after K.G. Razumovsky). The well-deserved first place was given to the collection "Following the Brush", the author of the collection by Ayumi Kbayashi (Sugino Fashion Academy). The winner of the Grand Prix of the competition and a month-long internship in Italy was the collection "I am an artist, as I see it", the author of the collection Katerina Bezverkhai (Kosygin Russian State University)

FASHION BOOK by AlenStepina

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    AlenStepina

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Fashion Book is stylish designer clothes for children from 4 to 15 years old. Making children happy is the company's credo. Each collection is a unique art project with its own idea and individual features. Author's prints, cheerful colors, exclusive cut and high-quality performance did not go unnoticed by the guests of the show this time too. High-quality fabrics, clothing models tailored taking into account the physiological needs of children and the weather conditions of our country - all this was appreciated by both children and parents. The partner of the show - the company "GRAVITY FLOWERS" - supplemented the images of young models with delicate wreaths of fresh flowers. The show was attended by the families of the soloist of the group "Degrees" Ruslan Tagiyev and the actor, TV presenter, singer and musician Sanislav Yarushin.

STASYA & STASYA

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    STASYA & STASYA

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The brand demonstrated girly dresses, fitted silhouette, high-rise trousers, floral prints. The details of the collection - caps with a clearly mischievous character and roomy bags - although taken from the century's past, will please the inveterate fashionistas of this century.The headliner of the show was Sergey Zverev, who twice appeared on the catwalk and literally demonstrated brilliant images. The feminine image in pearl gray tones, consisting of a fitted floor-length dress, with a gently flowing skirt made of flying silk and a flirty headdress in the form of a cap, did not leave indifferent guests of the show.

STEPANETS

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    STEPANETS

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Alexandra Stepanets is the designer, director, artist, PR manager and leading model of this brand. She creates timeless classics with impeccable fit, good quality materials and highly skilled tailors. The most iconic line is Stepanets CLASSIC. It includes basic options for women's pantsuits, dresses, overalls and white shirts. It was her that we saw on the catwalk during the debut show as part of the Moscow Fashion Week.

The conceptual collection "Chocolate" conquered the discerning audience with its presentation and content: shape, color, texture, - subordinated to a single idea, even the smell of chocolate was specially created in the show hall! Milk chocolate is like silk of fondue consistency, a bar of black bitter delicacy is hard wool with clear lines, porous chocolate is lace. All shades are “tasty” and harmoniously transform into the style that the brand carries - the style of elegant femininity. Of course, such a classic is not suitable for everyone, one needs to intellectually grow up to it, but it is precisely such emotionally mature women that the collection and the STEPANETS brand in general are focused on.

We cannot fail to note the work of the team that worked on the show: stylist Natalya Malyutina supplemented each of the 40 looks with her own designer accessories: mittens, frill and NM chokers. Makeup artist Nastya Gvardiyan came from Sochi specifically to do make-up. Visionaries Maslova and Nechaev created a mood video for the show. In London, the music for the catwalk was written and specially sewn for the show STEPANETS shoes - 4 basic models that are best suited for the collection.

GERSCANDAL

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    GERSCANDAL

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The collection The Year and the world, consisting of five parts, was presented to the public by young models and celebrity friends of Hera, an orchestra man who is bored in one role. Makeup artist, photographer, artist, designer, creator of her own children's model school, art director - all these facets of Hera's talent are in demand and are realized during the preparation of collections and the fashion show itself. Being an individual, living, breathing, creating, being honest and doing what you want, no matter what, insisting on your own and, of course, boundless love for children - this is what helps the designer to create such vast colorful collections. Bouclé fabric of a complex red and blue shade with a transition to burgundy and fukia, hand-knitted woolen knitwear, yellow satin, silk, mesh and lace stones, large chains, shiny textures,cotton with summer pastoral motifs, pastel colors - muted pink and turquoise, black and white prints, patchwork fur coats, gray shades, among which graphite predominated in the "winter" part of the collection - were expressed in all sorts of silhouettes and styles of clothing, mainly for children and adolescents.

LREDOUTE

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    LREDOUTE

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Parisian grunge, the brightest trends of the season, rethinking of the French style - the creative team of LRedoute Russia - Sergey Kravchenko and Larisa Shalneva prepared bold combinations and looks that surprise guests at Fashion Week for the fourth time. The floral print in the collection echoed the exquisite design of the catwalk with delicate floral arrangements. Classic wardrobe items with a modern sound and affordable price - that's what LRedoute is, an iconic French brand specializing in distance selling pret-a-porte apparel and home furnishings.

FREE AGE

The Russian brand of premium knitwear is addressed to a thinking progressive audience. Men and women, already successful and at the same time confidently striving for new achievements, often choose not an extremely fashionable image, but deep content and a comfortable existence. The collection, made in neutral shades, presents almost all wardrobe items that residents of megacities need: dresses, skirts, trousers, leisure suits, tops, cardigans and outerwear. Soft, enveloping natural materials - angora, cashmere, wool, silk and cotton, calm silhouettes - everything is saturated with naturalness. The simplicity of images striving for minimalism is all that is needed for a comfortable existence in an urban environment and on vacation. Milky white, neutral beige, practical black and all shades of gray are the color base of the collection.

Photo - Victor Boyko, Lyubov Shemetova, Dmitry Babushkin

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