Results Of "Provincial Style-2017"

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Results Of "Provincial Style-2017"
Results Of "Provincial Style-2017"
Video: Results Of "Provincial Style-2017"
Video: 2017 Full Year Results Analyst Conference Presentation and Q&A 2023, February
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Festival of Fashion and Tourism

In the days of May, Tula became the fashion capital of provincial Russia - on May 26-28, the final events of the XV International Festival of Design, Fashion and Crafts "Provincial Style" took place in the hero city. One can confidently add the status of the "tourism festival" to the name of the project: these days Tula was visited by designers from 7 countries and 34 regions of Russia. They not only got acquainted with Tula antiquities and sights from the Museum of Weapons to Yasnaya Polyana and took local souvenirs with them, but also presented the Tula people with a large-scale fashion show and their products. In total, 149 fashion designers, 186 fashion demonstrators, representatives of fashion theaters and children's groups visited Tula these days. More than 500 guests from different regions of Russia - Moscow, St. Petersburg, Voronezh, Kursk, Yelets, etc.

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For the first time in Tula

Tula hosted a large-scale fashion forum for the first time, but it is not a newcomer to the implementation of such projects - for eleven years the city hosted the semi-final of the "Provincial Style". During this time, its organizers - the Tula College of Professional Technologies and Service (director Sergey Kurdyumov) - managed to prepare a team of organizing managers, rally partners around themselves, convince the regional government and the founder of the festival (Voronezh House of Designers) that they could organize the final of the festival at the highest level. With the support of the Government of the Tula Region and the Ministry of Education, the festival was held very well, becoming a real holiday of fashion. As a result, Sergey Kurdyumov was recommended for admission to the National Academy of the Fashion Industry as a successful fashion manager.

Legendary Vyacheslav Zaitsev

For the first time, the patriarch of Russian fashion Vyacheslav Zaitsev, who headed the expert council of the "Provincial Style" for the tenth time, also visited Tula. Tula charmed the master of Russian fashion with her outlandish beauty, cordiality and hospitality. Vyacheslav Zaitsev opened the festival, appreciated all the collections, presented the main prize to the winner and went out “to the people” - to the participants, guests and spectators of the festival. He talked a lot and took pictures. Vyacheslav Mikhailovich did not refuse anyone and was photographed with more than two thousand people. The Tula people were fascinated by Vyacheslav Zaitsev, and Zaitsev himself, in the figurative expression of one of the journalists, conquered Tula, because all other heights have already been conquered by them in titles, awards, prizes.

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Expert advice

With Vyacheslav Zaitsev, the competition show was evaluated by the designers who became winners of the "Provincial Style" in different years, and industrialists and organizers of fashion projects - representatives of different schools and regions, which made it possible to avoid taste and provide objective judging. The jury consisted of experts from China, Belarus and many Russian cities: Vologda, Voronezh, Kostroma, Kursk, Moscow, Petersburg, Tula, Yaroslavl, among whom were five academicians of the National Academy of the Fashion Industry. Another NAIM academician, photographer Dmitry Babushkin, evaluated the works through the lens of a camera, his Internet portal "Intermod" was the general information partner of the festival. Among the experts were Elena Kiprovskaya (Director of the Department of the Ministry of Education) and Natalia Pilyus (Deputy of the State Duma).

Competition defile

In the largest shopping and entertainment center of Tula - "Maxi", a catwalk was built for the defile. Fashion experts and discerning Tula spectators, who gathered more than three thousand people, were presented with 110 clothing collections. Models from Tula ("Gold models" agency), Voronezh ("MODELS" agency), Lipetsk, Petersburg, Kursk and other cities took part in the show. All conditions for normal work were provided for designers and models. The project partners, the company "Confectionergrad" (Tula), "Belyovskie Sweets" (Belyov) and the confectionery factory "Knyazev" (Voronezh) presented their products to all participants. Thanks to the support of the Tula companies Vista, Estelle Center, Verbena-Tula, Moscow Industrial Bank, Beauty Industry, Aurora, Sam Sebe Couturier, Klumba, Cardinal is the official dealer of Mercedes -Benz ", restaurant" Respect ",the hotel "Royal" and the firm "Mannequin-PRO" (Shakhty), the festival was held at the highest level.

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Festival triumphers

The absolute winner of the festival, the winner of the Grand Prix (a cash prize from the Kostroma designer Anastasia Barsukova and nomination for the national prize of the fashion industry "Golden Spindle") was Alexei Mikhailov with the collection "City Dude". This is Aleksey's second victory at the "Gubernsky Style"; earlier, Yulia Kukhol (2006, 2007) and Ekaterina Rebezha (2008, 2009) became two-time winners. The first places in eight nominations were won by: Inna Abdullaeva (Pyatigorsk) - her collection "My grandmother whitewashes the walls" will be presented at the "Russian silhouette" competition ("Provincial style" has been a selection ground for this prestigious Russian competition for 13 years), Ekaterina Li (Ust-Labinsk) - collection "Obrenie", Sophia Korol (Krasnoyarsk) - "Against all", Zhong Chen-Xu (China) - "Autumn poem", Alena Sitnikova (Kursk) - "The Tale of a Fashionable Goat",Daria Biryukova (Voronezh) - "Snow in May", Yulia Badakova and Elena Pyankova (Chelyabinsk) - "The Smell of a Woman", Irina Petryuk and Olga Zevakina (Volgograd) - "Garden of Eden", Kalambina Fashion Studio (Ivanovo) - "Suzhena - harnessed”, sewing school“Platinum Thimble”(Voronezh) - collection“The Taming of the Shrew”.

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Russian fashion

The Gubernsky Style Festival is a kind of creative, career and social lift for young fashion designers. Many of them remain in the profession, run small and micro-businesses - they produce and sell designer clothes. For them, the creators of the festival are organizing a new project - "Provincial style - fashion pro". It will take place in Voronezh in the City Park "Grad" September 29 - October 1, and will have an unusual design market format: a symbiosis of showroom (sales exhibitions) with a professional runway show in the format of Fashion Weeks. There are many consumers of designer fashion in the millionth city of Voronezh, the organizers expect that at least 7 thousand people will visit the "Gubernsky Style" site, which will ensure good sales and brand promotion. The design market will be held under the motto "Fashion for Russian".At the gala screening on September 30 will be the legendary Vyacheslav Mikhailovich and the brutal Yegor Vyacheslavovich Zaitsevs. Applications for participation in the project are already being accepted by e-mail: [email protected]

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