Fashion Week In Moscow. Fall-winter 2018-19. Day 5

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Fashion Week In Moscow. Fall-winter 2018-19. Day 5
Fashion Week In Moscow. Fall-winter 2018-19. Day 5
Video: Fashion Week In Moscow. Fall-winter 2018-19. Day 5
Video: #MBFWRussia // April, 19-24, Day 5 2023, February
Anonim

On March 24, on the third day of the Fashion Week Business Program organized by Fashion Consulting Group, with the support of the Moscow Department of Science, Industrial Policy and Entrepreneurship and the Moscow Innovation Agency, a lecture on “big data” was held and the new Pecha-kucha format was tested.

Vladimir Leonenko, Vice President of Double Dat, spoke about how BigDat is revolutionizing the fashion business. They talked about the principles of collecting, analyzing and using data: “When working with Big Dat, you need to go not from the data, but from the company's task. Comparison of customer data from the company and external data from social networks, we can get the most clear picture of the preferences and movements of people and use this in communications and sales."

The program ended with short pitches of startups and small companies, from different angles, telling about the development of fashion brands. Participants: a fashion project (Yanina Urusova, co-founder of the Bezgraniz Couture project), small-scale production for small brands (Daria Borisova, founder of the Manufactory7 project), Russian designers (Alexandra Podkladova, co-founder of the N.1 Outlet outlet of Russian designers), pop up store format (Maria Ardakova, co-founder of Popdedot.

STILNYASHK and STILNYASHKFUN

Traditionally, the STYLNYASHK Children's Fashion House presented new collections "FALL / WINTER 2018-2019" and "STILNYASHKFUN SPRING / SUMMER 2018" - large-scale, colorful, spectacular, stylish. It was really a fashion show in which everything serves one idea - to convey the mood and involve people in a co-creation called "fashion".

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    STILNYASHKA

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Each brand show is a recreated fairy tale that immerses you in a new world. The current shows were no exception. The images, thought out to the smallest detail and a new look at things, delighted the discerning connoisseurs of not only children's fashion. Dynamic video projections accompanying the defile helped to completely immerse oneself in the fairy-tale world of magic and beauty, bewitched and did not allow one to break away from what was happening on the podium for a second.

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    STILNYASHKFUN

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The STILNYASHK brand show traditionally gathered the most talented children of the country and children of stellar parents: about a hundred models took part in the fashion show, a carefully thought-out casting contributes to a better perception of the idea of ​​the brand designer, Hasmik Gevorgyan. She is also the creator of the fashion house and the main ideologist of the project. Hasmik personally participated in the selection of fabrics and the development of prints for the collection: cotton and silk, trendy neoprene and jacquard, high-quality accessories. And, of course, accessories that harmoniously complemented the images, bringing bright accents into them, making them unforgettable.

ELEONORAMOSOVA

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    ELEONORAMOSOVA

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“In this collection, I wanted to reveal the versatility of the female nature. This is a gentle, light, romantic person, at the same time a bright, eccentric personality. A business and strict business lady, but at the same time a touching and loving wife and mother. The inner world of a woman is truly amazing and magical, I hope I managed to reveal it in my new LADY collection,”says the designer of the brand of the same name, Eleonora Amosova.

"LADY" has become the first collection ever since the existence of the ELEONORAMOSOV brand, created without the use of natural leather. On the catwalk were presented feminine raincoats, dresses in the favorite classic style of the designer, as well as elegant suits, jackets and jackets that can not only decorate any wardrobe, but also make it absolutely unique. The color scheme of the collection is black, red and golden shades. Accessories for the perfect completion of the look of the models are provided by the VITACCI chain of stores. Shoes for the show were provided by the international chain of stores "Kari". Compositions of large red and black poppies and roses adorned the catwalk, setting the tone and attuning the audience to a holistic perception of the collection.

DG MARELLI

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    DG MARELLI

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The new capsule collection was brightly and boldly presented at the current Fashion Week in Moscow. A fresh look at non-standard models and many interesting solutions of the designer surprised and delighted the guests. When you think about what a fashion show is, many different thoughts come to mind. Yesterday, the guests of Fashion Week were able to formulate an answer to this question: a fashion show is when trends merge together with a fascinating show and bright wardrobe items. We will see them more than once in the upcoming season.

MISS DM

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    MISS DM

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Miss DM is a Ukrainian brand of exquisite clothes for little ladies of all ages, which, thanks to various style solutions, wins hearts not only in its homeland, but also abroad. The "Success" collection by Miss DM for bright, stylish, talented little fashionistas with refined taste is created from the best European fabrics and accessories with great love for the brand's fans, respecting their rhythm of life, and therefore is doomed to success.

Bright and pastel colors, casual and smart clothes - everything that should be in a young lady's wardrobe to feel comfortable, stylish, confident and individual every day is in the brand's new collection.

FURSAMAZING

The fashionable fur house Fursamazing has presented the "Gardens of Eden" collection. Her motto: "If spring does not come by itself, let tulip buds, daisy petals and magic butterfly wings call her!" The designers of the brand believe that since the sun in winter does not make us happy so often, then it is worth adding more bright colors and sunny subjects to the palette of winter collections! Each fur creation from the fashion house shown on the catwalk is a hymn to the highest craftsmanship and style. Each product is unique and differs in its style and color solution from the previous one. Skillful applique and inlay, integration of fur and alpaca, soft knitted fur - captivated the audience and guests of the show.

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    FURSAMAZING

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Stylish accessories - fur berets and bags with fur inserts added to the collection.

OLGKUNITSYNA

Designer Olga Kunitsyna presented a spring-summer women's clothing collection "Honeycomb". The source of inspiration for the creation of which was the shape of the honeycomb. The elements of the collection make it possible to build bright and expressive images that echo the perfect shape of the honeycomb, echoing the brand's logo.

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    OLGKUNITSYNA

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The lineup is based on harmonious combinations of romantic blouses and dresses with elegant jackets, loose-fitting trousers with elongated mesh coats. The transparency and lightness of organza, the warmth and comfort of a matting, exquisite lace and silk fabric with an author's print, organically combining the shape of the honeycomb and the brand logo - these complementary elements create the trend of the upcoming season.

Natural fabrics are becoming one of the main materials, making it possible to embody lively and expressive images. The designer made bright accents on decorative details and color scheme. Sunny yellow and cornflower blue create the mood of summer romance, while graphite gray, combined with black and white, add a touch of strict sophistication.

The style of the Olga Kunitsyna Fashion House brand is femininity and elegance.

TEPLITSKAYDESIGN

Traditionally, the show of the collection of Elena Teplitskaya is a bright and dynamic theatrical performance that tells the whole story of its heroes, which each viewer of the show can try on. The prêt-à-porter fall-winter 2018–2019 collection was no exception.

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    TEPLITSKAYDESIGN

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A-shaped dresses, tiered sundresses, jackets. A coat that perfectly accentuates the feminine silhouette. High-waisted trousers for easy freedom of movement.

Vests and jumpers. Vintage buttons, covered with velvet and carrying a light breath of past eras, stand out clearly on them.

Everything is made of fine wool, dense knitwear, silk velvet, jacquard. As for flowers, the mood of greenery and terracotta wins here, and so skillfully they look in tandem with them: a cage, a strip, curly cucumbers and flowers. The flowers are so natural, real that it seems that now you will touch the bud, breathe in its delicate aroma and pleasure, like fondue, will spread throughout the body. Colored tights, bright shoes, gloves, belts act as a pinch of spices for a full taste. And these unusual hats that give the impression of flying birds.

DUETFUR - CRIMEAN FUR FACTORY

The only manufacturer of high-quality fur coats from whole fur in Crimea, which has been operating since 1993. The new collection was named

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    DUETFUR

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"FREEDOM OF CHOICE". What is Freedom? Freedom is the ability to choose. The designer of the brand considers an unlimited choice of images, styles and moods created by you. Bright, exclusive and luxurious fur products open to their owners the world of freedom, dynamics and independence, the world of the possibility of choosing an image for every day.

Children's collection of fur coats and fur coats, fur for every day in the form of tops, double-sided solutions for changeable persons, practical casual, a union of fur, denim and raincoats, chic furs for social events, fur for the whole family, fur for brutal men and artistic persons, fur incrustation, colored fur and classic solutions - that's what DUETFUR FREDOM OF CHOICE is.

A bright and cheerful accent of the collection is the Krymusha fur backpack toy. Undoubtedly, it will be a coveted accessory for fashionistas of all ages.

SERGEY SYSOEV

The SERGY SYSOEV fashion house creates a little more than just clothes. For his clients, he creates the world of art. It is here, in the designer's coats and dresses, that the point of intersection of countries and eras is located: Scottish cage, English wool, Turkish brocade, Japanese chiffon, Russian fur. The tactility of the fabrics used by the brand keeps the woman's focus on her own uniqueness and talent.

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    SERGEY SYSOEV

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Communication between a designer and his audience takes place at the non-verbal level of images and ideas. Asteroids and planets, roses and stems, lips and hearts, stars and zigzags - for personal identification. Clothing is a way to tacitly declare your philosophy of life. And for twenty years now, the House has been helping its clients express their own self. The main message from SERGEY SYSOEV is to stand out, remaining a part of society, travel, maintaining comfort, use the power of traditions, anticipating the future. The new collection focuses on things that are seasonally important and keep you warm. Coat-dress, jacket-dress, dress-skirt, skirt-pants … The dynamic woman celebrates the renaissance of business suits in the wardrobe.

Gradually, the SERGEY SYSOEV brand is capturing other design territories: shoes with fur decor, created in collaboration with the Evigi shoe brand. Hand-painted cups, dishes, teapots, vases, produced in collaboration with the Gzhel Porcelain Factory. The third premiere of the House this season was a collection of designer chairs and armchairs under the SERGEY SYSOEV HOME brand. Treasure hunting as a way of life and a formula for immortality. Those same deer from childhood are metaphysically transformed into a new state, but the pleasant taste of nostalgia is the same.

Shoes became part of the images, and tableware and furniture became part of the SERGEY SYSOEV fashion performance.

The musical accompaniment of the show is eclectic, like our whole life. Signature beats from DJVedm accompanied by Bach's “Concerto for Two Violins” performed by the “New Age” string quartet harmoniously complemented and connected all parts of the show.

IMPERIAL COUTURE

For the first time, the Riga fashion house Imperial Couture, in partnership with the Super model plus model agency under the leadership of Elena Gracheva, presented a collection for girls and ladies of curpulent forms on the Gostiny Dvor catwalk. Towards the end of the fifth day of the fashion marathon, the guests enjoyed the majesty of the forms and the calmness of the lines, which were emphasized by the music and the rhythm of the show. No fuss - there is only Woman and Dress. Their creator is OlgBērzina, a young Latvian designer. Previously, Olga showed her collections only on standard models during the Riga Fashion Weeks.

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    IMPERIAL COUTURE

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The designer was inspired by the experience of the Moscow Fashion Week, where LRedoute and plussize.moscow shows have been held since 2014. The collection is made in a calm neutral range of colors from natural silk, chiffon. Dresses were embroidered with beads and lace by hand.

Photo - Victor Boyko, Lyubov Shemetova, Dmitry Babushkin

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