On December 11, L'Etoile, the leader of the perfumery and cosmetics market in Russia, a large Russian supermarket chain Perekrestok and the Linging Life Foundation announced the start of a new joint charitable campaign Heart to Heart.
The main goal of the project is to help and raise funds for seriously ill children who are now struggling with a variety of diseases. The collected funds will be used to treat 50 children from all over Russia. Their diagnoses: cerebral palsy, spastic diplegia, spastic tetraparesis, articulatory apraxia, Sturge-Weber syndrome and others.
The mechanics of the promotion: 100 rubles from the purchase of each Trussardi fragrance in L'Etoile retail stores and on the website letu.ru, as well as 1 ruble from every 1000 rubles in a check of the Perekrestok store will be transferred to the Life Line fund. Promotion period: from December 12, 2020 to January 15, 2021.
Tatiana Volodina, General Director of L'Etoile, pays special attention to the company's charitable activities. She believes that good deeds are an integral part of L'Etoile's work, and a new project can bring happiness to the home of 50 families right on New Year's Eve.
“Supporting local communities through the development of social initiatives and charitable projects is one of the areas of our work as part of the Perekrestok sustainable development strategy. We have been cooperating with the Life Line Foundation for more than 15 years and together we were able to help more than 800 children. We are very pleased that our partners and customers are involved in this process, and their number is growing every year,”said Vladislav Kurbatov, General Director of the Perekrestok network.
The mission of the Life Line Foundation is to inspire to support and implement high-tech projects aimed at the future and ensuring the health of children in Russia. Faina Zakharova, President of the Life Line Foundation, is infinitely happy that on New Year's Eve, two of Russia's largest companies have teamed up to help fulfill this mission.
L'Etoile is a leader in the Russian perfumery and cosmetic market. The company was founded in 1997. 1000 L'Etoile stores in 250 cities throughout Russia provide customers with a first-class level of service and create conditions for an exciting and comfortable beauty shopping.
L'Etoile today is more than 100,000 products in the assortment of the chain and more than 40,000,000 happy customers. Official website of the company: www.letu.ru.
Perekrestok is the largest supermarket chain in Russia, the first of the modern formats to enter the Russian food retail market. As of September 30, 2020, the Perekrestok retail chain, which is part of the X5 Retail Group, includes 910 retail outlets located in 131 cities and towns of Russia.
The Life Line charitable foundation for the rescue of seriously ill children provides assistance to children under 18 whose lives are in danger due to serious illnesses. The fund finances high-tech operations, the purchase of medical equipment, and medical research.
The main programs of the foundation are proton therapy, laser surgery, treatment of brachioradial synostosis and rehabilitation treatment. The fund finances the purchase of expensive high-tech medical equipment and molecular genetic testing.
The Life Line Charitable Foundation supports the development of high technologies, which, thanks to its work, become available to Russian children. The Foundation helped to save and radically improve the quality of life of 11,540 seriously ill children. Life Line finances the treatment of children all over Russia.