VIP Rebranding - Life Is Beautiful

VIP Rebranding - Life Is Beautiful
VIP Rebranding - Life Is Beautiful
Video: VIP Rebranding - Life Is Beautiful
Video: Life Is Beautiful - Музыкальный Вечерний Квартал 2019 2023, February
Anonim

The largest online retailer KUPIVIP has decided to change a little. Now important information has been extracted from the brand name we know - U VIP. With this additional logo, the company decided to emphasize the importance of an individual approach to each client and focus on the premium segment of the market.

Attracting a younger audience implies a trend towards simplification and clarity of the message. Therefore, the updated logo uses letters of different widths, this helps to improve the readability of the name and to highlight the most important information for buyers - U VIP.

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A cold red shade, which is strongly associated with the fashion direction, has become the corporate color. It will be used in the design of the site and in all marketing materials for the company.

Oleg Minaev, CEO of KUPIVIP, comments on the stylistic changes: “Premium quality is what makes up the DNA of the KUPIVIP brand. The updated logo emphasizes this feature: U VIP, on the one hand, speaks of premium quality, on the other hand, that we find a personal approach to each customer”.

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