Ubisoft and Reebok have announced the premiere of a line of sneakers, textiles and accessories dedicated to the highly anticipated release of Assassin's Creed® Valhalla. The new Reebok x Assassin's Creed® Valhalla collection will take the atmosphere of the era of Viking conquest outside the game and give everyone the opportunity to become part of the saga and show their fighting spirit.
Assassin's Creed® Valhalla tells the story of the warlike Viking Eivor, raised on tales of battle and glory. Immersing players in the open world of the dark ages of England, where cruelty and mysticism reigned, the gameplay allows you to raid, conquer new territories and build up your power to get a place among the gods of Valhalla.
The Reebok x Assassin's Creed® Valhalla collaboration is headlined by three sneakers inspired by the Northern Lights color palette:
- Zig Kinetica. Reflecting the darkness of the Scandinavian night and the northern lights, the Zig Kineticx ASSASSIN'S CREED Valhalla features a black molded mesh upper, paired with a signature zigzag midsole with emerald hue energy return technology. The model is decorated with the image of one of the main symbols of Scandinavian mythology - the crow Xining, who helps the main character Eivor on his journey.
- Club C Revenge. The understated Club C Revenge x ASSASSIN'S CREED Valhalla features a soft suede upper with black and emerald accents. On the heel, a double battle ax can be seen, embodying the Nordic readiness for anything and being one of the most iconic symbols of the Vikings.
- Classic Leather Legacy. Classic Leather Legacy x ASSASSIN'S CREED With a cool gray top and accents in emerald sea and emerald haze, the Valhalla is the perfect choice for those who don't want to choose between the present and the past. The embossed crow symbol on the heel once again reminds of the special significance of these birds for the Vikings.
The collection also includes two hoodies, a cap and matching socks. Each piece is adorned with the ASSASSIN'S CREED Valhalla x REEBOK logo, as well as symbols of Norse mythology such as crows and axes.
The collaboration will be available exclusively on Reebok.ru starting November 7, and starting November 11 at select Reebok retailers.
Assassin's Creed® Valhall launches November 10, 2020 on Xbox Series X, Xbox Series S, Xbox One, PlayStation®4, Epic Games Store and Ubisoft Store on Windows, as well as UPLAY +, Ubisoft's subscription service, and Stadia. Assassin's Creed Valhall is coming to PlayStation®5 with the console launch on November 12, 2020.
More information on Assassin's Creed can be found here: assassinscreed.com
About Assassin's Creed
The first Assassin's Creed game was released in 2007 and has since sold over 140 million copies worldwide. The franchise is currently considered one of the best-selling series in video game history. Assassin's Creed has some of the most intense and engaging storylines and gameplay in the industry. They are taking the game outside of the usual videogame worlds into the worlds of other entertainment media.
About Ubisoft Studio
Ubisoft is a leading developer, publisher and distributor of interactive entertainment and services with a rich portfolio of internationally renowned brands including Assassin's Creed, Far Cry, For Honor, Just Dance, Watch Dogs, Tom Clancy's video game series including Ghost Recon, Rainbow Six and The Division. Ubisoft development teams around the world strive to create original and memorable game content across all popular platforms, including consoles, mobile phones, tablets and PCs. Ubisoft's revenue for the 2019-20 fiscal year was more than 1.5 billion euros. Learn more about Ubisfot here: www.ubisoftgroup.com.
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About the Reebok brand
Reebok International Ltd. headquartered in Boston, Massachusetts, USA, is a leading global designer, marketer and distributor of apparel, footwear and equipment for sports, fitness and daily life. Reebok is a global brand and a true pioneer in the sporting goods industry with a rich history and legendary fitness heritage. The company develops products, technologies and software for continuous development, achieving maximum sports results and realizing its own potential. Reebok brings fitness enthusiasts together and supports their beliefs in every possible way, whether it's workout in the gym, running, walking, dancing, yoga or aerobics. Lifestyle Reebok Classic is designed for everyday use and is inspired by the brand's rich heritage in the fitness industry.
Reebok is part of adidas and is the exclusive supplier of equipment for the UFC (Ultimate Fighting Championship); General Sponsor of the Ragnar Relay Series; and Les Mills Group Training Wear.