The original Club Champion (Club C) was born in the 80s and was conceived as a tennis shoe with a minimalist design. This pattern has become a great canvas for the creative energy of Adsum. The designers of Adsum stayed true to the basic principles of this light and sophisticated model and kept the monochrome color palette. However, while the classic Club C were all white, Adsum decided to give their version more earthy tones to emphasize the autumnal mood of the new release. Another nod to the '70s and' 80s footwear is the Adsum Club C sneaker - the dark, translucent gum sole rubber outsole that provides durable contact with any surface.
The basic design principles and premium materials will remind brand fans of their previous collaboration - Pyro sneakers. Nods to Pyro 2019 at Adsum Club C 2020 are both the suede heel and the internal branding on the insole. As an innovation, Adsum Club C showcases a custom perforated pattern on the medial side of the boot and additional removable insoles that come with each set.
The sneakers will go on sale September 25 at Reebok.ru and select Reebok stores for RUB 10,999.
About the Reebok brand
Reebok International Ltd. headquartered in Boston, Massachusetts, USA, is a leading global designer, marketer and distributor of apparel, footwear and equipment for sports, fitness and daily life. Reebok is a global brand and a true pioneer in the sporting goods industry with a rich history and legendary fitness heritage. The company develops products, technologies and software for continuous development, achieving maximum sports results and realizing its own potential. Reebok brings fitness enthusiasts together and supports their beliefs in every possible way, whether it's workout in the gym, running, walking, dancing, yoga or aerobics. Lifestyle Reebok Classic is designed for everyday use and is inspired by the brand's rich heritage in the fitness industry.
Reebok is part of adidas and is the exclusive supplier of equipment for the UFC (Ultimate Fighting Championship); General Sponsor of the Ragnar Relay Series; and Les Mills Group Training Wear.