Sports giant Reebok has partnered with animation studio Illumination, Universal Brand Development and global cultural phenomenon Minions to showcase its new Minions: Gruvitation collection. The new release will be a gift for those who are eagerly awaiting the release of the next blockbuster in the franchise in July 2021 (you can watch the trailer here). This exclusive line of footwear for the whole family will tell the epic story of Gru's treacherous plan and unleash the full creative potential of his villainy.
The Illumination franchise "Minions" has captured the imagination of audiences around the world and has become the most successful animated story of all time. The Minions x Reebok collection continues the astonishing saga of Minions while also setting a new chapter in Reebok's unexpected creative collaborations. The line is inspired by the upcoming film Illumination, which follows a 12-year-old boy who dreamed of becoming the world's greatest supervillain.
Minions x Reebok Question Mid " Gru 's Laboratory " (15999 rubles)
A striking update to the legendary Question Mid. It's the handover from Allen Iverson's most dangerous basketball player to Gru's most dangerous villain of all time. The new silver / black version of the sneaker hides an ominous secret: glow-in-the-dark "slime" on the sole. Two laboratory tubes, through which slime travels, create truly supernatural contact with any surface, and graphic images of rocket engines will help even the smallest villains make incredible jumps. The upper is finished in an unpolished silver color from Gru's labs, while the chrome leather panel on the heel counter has Gru's signature G replacing Iverson's traditional 3. Looking inside, wearers will find asymmetrical reversible insoles,behind which lies a unique innovation in the world of footwear - the secret elements of Gru's laboratory! Available in adult sizes.
Minions x Reebok Instapump Fury "Evil Six" (14999 rubles / 5499 rubles)
To become the greatest supervillain, Gru will first have to defeat the Evil Six - a team of the most insidious criminals in the world. Inspired by the Evil Six, Reebok designers have come up with a trendy, asymmetrical version of the classic Instapump Fury. This laceless model had many variations, but perhaps none of them were quite as daring. This colorful version combines an incredible abundance of prints, colors, materials and textures, and the silhouette of the sneaker is as imposing as the team that inspired it. The left sneaker is finished in yellow and gold with elements reminiscent of Belle Bottom suits (voiced by Taraji Henson), the mighty Stronghold tank (Danny Trejo) and custom plastic inserts on the back of the cyber claw Jean Claw (Jean-Claude Van Damme) …The right sneaker features costume elements from other members of the Evil Six: lining with racing stripes in honor of the villain Svengeance (Dolph Lundgren), turquoise gold filigree with a glass rainbow ball in the spirit of the mad chariot Nun Chuck (Lucy Lawless) and a striped sock with crocodile insert skin, in which fans will recognize the details of the throne, trophies and weapons of White Nuckle (Alan Arkin). Sneakers are available in sizes for children and adults.Sneakers are available in sizes for children and adults.Sneakers are available in sizes for children and adults.
Minions x Reebok Club C "Evil Six" (7999 rubles)
The animation character designs of the Evil Six are inspired by cult films from the 70s. The unique textures and retro colors of their suits and headquarters are the basis for a sophisticated new version of the Reebok Club C. The sneaker, made of ribbed corduroy and premium leather, features nubuck panels on the upper, velvet edging on the inside, and a retro-inspired insole, soft silk laces and, of course, the Evil Six logo on the tongue. Available in adult sizes.
Minions x Reebok Instapump Fury "Minions" (12999 rubles / 5499 rubles)
A model inspired by the Minions color palette that is easily recognized by people around the world. Bright, but at the same time very comfortable asymmetrical sneaker looks like the version of Instapump Fury, invented by the Minions themselves. In them fans will find many references to the films of the franchise: the Minions party on the insole, the eyes of the Minions on the Pump buttons, the image of a banana skin on the left outsole and traces of reflected blows all over the shoe. The model is available in adult and children's sizes.
Minions x Reebok Club C "Otto" (5499 rubles - children / 4499 rubles - kids)
A sophisticated and vibrant take on the classic Reebok Club C, made for kids. He introduces the new hero of the Minions franchise - Otto. Minions x Reebok Club C "Otto" is the second model in the collection, inspired by the bright yellow color of the Minions: the little villains threw a party on the insole, and viewers will learn about the secret meaning of lime green spots of "paint" and traces of "dirt" on the soles from upcoming film. Available in kids' sizes.
An important final element of the collection is the short-sleeved tees, which are adorned with playful Minions x Reebok prints.
Last but not least, Gru's lab has been recreated in the packaging of all the new Reebok and Illumination creations. The box is adorned with hand-drawn orthographic illustrations of Gru's nursery and his secret lair. Fans of Minions, Iverson and Reebok will find plenty of hilarious references and details from the upcoming movie on the box.
Reebok and Illumination will be revealing additional details about the collection ahead of sales and the highly anticipated release of the film itself in July 2021. The collection will be available from October 1 on Reebok.ru and in select stores of the brand.
About Illumination: Illumination was founded by Oscar nominee Chris Meledandri in 2007. The studio is one of the leading producers of animated films in Hollywood. She has numerous hits to her credit, including the Despicable Me trilogy, the most successful animation franchise in history. The studio's repertoire also includes several films from the ten most profitable cartoons in history. Her franchises have introduced the world to memorable and unique characters, have become an integral part of modern culture and earned more than $ 6 billion at the global box office.
Illumination, which has been awarded an exclusive funding and distribution contract with Universal Pictures, is the creator of the Despicable Me movie universe. Part of this franchise is Minions, which became the fourth most grossing cartoon in history and Universal's most grossing film. The studio was nominated for an Oscar for Despicable Me 2 and Despicable Me 3, which grossed more than $ 1 billion internationally.
Illumination has also created two other franchises that are beloved by audiences around the world: The Secret Life of Pets (the most lucrative premiere in American box office history) and the global hit Sing. In 2018, Illumination released The Grinch, the most profitable premiere in Christmas movie history. Well, in 2019, the long-awaited sequel to The Secret Life of Pets was released. For 2021, the studio is scheduled to release "Minions: Gruvitation" in July and the second part of "Sing" in December.
About Universal Brand Development: Universal Brand Development is globally promoting Universal's intellectual property and expanding stories through innovative physical and digital products, content and consumer experiences. In addition to managing brand franchises, Universal Brand Development develops consumer products, games and digital platforms based on the rich intellectual property portfolio of Illumination, DreamWorks Animation and NBCUniversal. Universal Brand Development is part of NBCUniversal, a division of Comcast Corporation.
About the Reebok brand
Reebok International Ltd. headquartered in Boston, Massachusetts, USA, is a leading global designer, marketer and distributor of apparel, footwear and equipment for sports, fitness and daily life. Reebok is a global brand and a true pioneer in the sporting goods industry with a rich history and legendary fitness heritage.
The company develops products, technologies and software for continuous development, achieving maximum sports results and realizing its own potential. Reebok brings fitness enthusiasts together and supports their beliefs in every possible way, whether it's workout in the gym, running, walking, dancing, yoga or aerobics. Lifestyle Reebok Classic is designed for everyday use and is inspired by the brand's rich heritage in the fitness industry.
Reebok is part of adidas and is the exclusive supplier of equipment for the UFC (Ultimate Fighting Championship); General Sponsor of the Ragnar Relay Series; and Les Mills Group Training Wear.
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