On July 21, 2020, the casting of the second season of the reality show “Who are you?” Started. The world's first children's reality project, created to prove, today is the time when children set trends and become more successful than adults. Before the eyes of the audience, not only the formation of young artists takes place, but also the formation of the personality of each. The future that is being created today.
The casting will take place in three stages:
● online casting, July 21, 2020 - August 10, 2020
● 2nd selection round, online selection of 30 participants out of 1000 people
● selection of 12 participants from 30 winners of the second stage of the casting
A qualitatively new format of a reality show makes it possible to see how the creative potential is revealed, what tools are used to create a popular artist. Filming will begin on August 20 at a villa in Sochi and will run until September 20.
Twelve 30-minute episodes broadcast the life of the participants in the villa for one month. During the broadcast, the guys compete in creative tasks (vocals, choreography, blogging), undergo tests for endurance, leadership, fighting fears, and social adaptation. At the same time, the guys are deprived of gadgets and communication with the outside world for full immersion in the project.
Each participant will record their own track, which will receive powerful promotion on all digital platforms. A team of mentors, choreographers, directors and screenwriters takes care of the creation of modern musical content for teenagers and young people. Among the mentors are show business stars and top TikTokers.
Having passed difficult tests, the winner will receive a prize of 1,000,000 rubles, and the participant who took second place will receive a contract for recording an album with the label. The reality show is distributed on VKontakte, Youtube, Instagram, TikTok.
Project partner: First Music Publishing House.
This musical battle will unite 12 talented teenagers 13-17 years old from different cities of Russia, which will be produced under the direction of Tatiana Tur.
About Tatiana Tour:
Producer, founder of the federal network of creative studio schools Sound MediKids. Author and producer of the world's first online children's musical reality show "Who are you?" Author of the book "Small steps to a big goal." Founder of the Sound Media Production Center - producing and managing artists: Polina Gagarina, Natalia Podolskaya, Yulia Baranovskaya, Rita Dakota, Sam Pikar.
Founder of the Mediality children's festivals in 2016, 2017, 2018. Producer of cultural events, speaker, moderator of the Forums of the Federation Council of the Russian Federation.
Help in numbers about the first season:
More than 10,000 applications for participation were received. More than 1 million views of the final of the reality show "Who are you?" in VK per day. The total audience coverage within the advertising campaign of the project is over 50 million people. 50 thousand active viewers who participated in the final vote. Over 1 million views of each episode.