It doesn't matter whether you live in a never-sleeping metropolis or in a quiet town in the provinces - your style is dictated not only by personal taste, but also by considerations of practicality and aesthetics in equal measure. It is very difficult to strike a balance between these two stylistic “ingredients”. Sometimes it is difficult to find clothes of domestic production, taking into account both the climatic conditions of different regions of our country, and the desire of its inhabitants for a bright, eventful and active life. However, more and more fashion brands born in Russia are conquering the wardrobes of local beauties. And this is not so much about the chosen course of import substitution, but about the desire of Russian brands to make truly high-quality and wearable clothes that compete with the best European fashion houses.
One of these companies supplying exclusive dresses, blouses, skirts, trousers, sundresses to boutiques and shopping centers throughout the country is called RIVADU. We talked with the commercial director of the brand, Evgenia Berger, about the advantages of Russian fashion clothing.
How can clothes from a Russian manufacturer be more advantageous than foreign products?
- Today in Russia the fair sex is ready to buy domestically produced goods, as evidenced by the data of consumer activity research. Our brand does not seek to compete with brands with international reach. We just sew high-quality things that fit perfectly on various types of female figures from natural materials - and we do it well!
What does it mean to make clothes well?
- This means meticulously verified work of qualified cutters and seamstresses, the presence of our own design bureau, which is not only constantly looking for fresh ideas and trends, but also the creation of experimental samples of new collections. This includes the use of high-tech equipment and the strictest quality control: from edge processing to the smallest details. We carefully select the team so that the employees who make it treat the quality of the things they produce as if they were sewing them for themselves.
Who is your customer?
- Our prices, despite the high quality of products, are quite democratic and affordable for almost everyone, therefore the age range of our clients is quite wide: from college and university students entering adulthood to women who have taken place in their professions, successful business women, young mothers and attendants. an older lady is behind her. We assume that our customer has her own, pronounced sense of taste and style, which is very important for our designers - just like the multitasking lifestyle that dictates a certain dress code and practical recommendations for clothes. Our clothes, first of all, must be comfortable to wear and unpretentious in care, as required by the energetic rhythm of a busy modern woman. This is quite achievable if you do not rely on a complex cut,and to choose breathable fabrics mainly from natural fibers and beautiful, but at the same time comfortable and reliable accessories.
Where does the inspiration for creating new collections come from?
- Inspiration can overtake us anywhere, at any time, for any reason. One has only to take a closer look at the people around us, among them sometimes lie the real queens of street style and the so-called urban chic. This new trend instantly won the hearts of many fashionistas of the twenty-first century, because it harmoniously absorbs the aesthetics of minimalism and classics of business style, combining them with relaxed informality and a piquant touch of deliberate negligence. Another attractive characteristic of this style is its tremendous versatility: the dress you bought will easily fit into an existing wardrobe, not only decorating it, but also solving the eternal female problem “the closet is full and there is nothing to wear!”. You will often choose it,thanks to his ability to adapt to different life circumstances and be suitable for both work and free time in the company of friends or a loved one. Which, undoubtedly, will surely compliment your new thing from the fashion brand RIVADU.