A modern city dweller votes for urban chic - a fresh trend in fashion that harmoniously combines minimal aesthetics, classic models, austere business style and relaxed everyday casual. Urban chic has managed to win the hearts of a wide variety of women: from students who have barely entered adulthood to those who are already confidently moving up the career ladder, from purposeful business women to freelancers of various creative professions, from super-busy mothers to girls in love with a soaring gait and burning eyes. However, the latter can provide you not only with a new novel, but also with a new outfit, as if made especially for you. Such as the brand is offered by the manufacturer of women's clothing RIVMoscow and the online store of outerwear PokupkaLux.
Urban chic wardrobe items stand out for their versatility. They are comfortable and unpretentious to care for, as required by the energetic rhythm of the twenty-first century, but without compromising the aesthetic side of the outfit. It is difficult to balance the elegance of ladylike with informality and a bit of deliberate negligence in one set, but RIVMoscow and PokupkaLux succeed in this one hundred percent. The convenience of the offered products is achieved due to the absence of elaborate cut, selection of the right fabrics and functional accessories. The range of casual wear for urban women is incredibly wide, ranging from blouses, luxurious skirts and sophisticated sheath dresses to perfectly fitting light down jackets, raincoats and coats.
The palette of urban chic is not flashy and neutral enough, which provides an easy combination of basic things with each other and quick collection of various sets in the morning. But this does not mean that the wardrobe should be painted in dull black-gray-white achromatism. Total looks are comfortable and stylish, but you should not avoid bright color accents (even vitamins such as fuchsia or orange), unexpected contrasts, and unusual prints.
Clothing in the style of urban chic looks appropriate in any situation, whether it is a business meeting with the conclusion of an important contract, an evening in a pleasant company, shopping with friends in your favorite boutique or mall, visiting an interesting exhibition, the premiere of a sensational ballet production or a new blockbuster, a spontaneous party before in the morning, a walk through the streets of your hometown or a romantic dinner with the man of your dreams. You will feel like a star in any outfit from RIVMoscow and PokupkaLux. And what is important - make the most utilitarian and stylish wardrobe with minimal costs.
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