How does the Italian style find its embodiment in Russia? Is it adapted to Russian realities - climatic, social, cultural? And how! This is successfully proved by the photo project "Created in Italy - for life in Russia" by the popular celebrity photographer Natalia Volkonskaya.
Natalia knows Italy firsthand, which helped her to visually and vividly imagine the Russian life of fashionable clothes from this blessed country. Her fiery red-haired heroine dreams of the Apennine Peninsula and recreates its relaxed atmosphere in bustling business Moscow. And although there is Red Square behind her, and not Piazza Navona, which she clearly misses (the guide to Rome in her bicycle basket will not let her lie), this purely Italian feeling of "dolce vita" is naturally present in her. And it allows her not only to enjoy herself, but also to give joy to those around her.
The Italian brands AFG and Visconf / Violanti represented in the project are from the glorious Tuscan city of Empoli, which is rightfully considered the center of world fashion. Indeed, it is here that several hundred factories work, producing things for the cold season. And they've been doing it throughout the last century: from military trench coats to classic raincoats, from leather biker jackets to bomber jackets.
Feel the spirit of real Italy - find out what “made in Empoli” means!