In Moscow, once again, fans of the Fashion Battle project from the Irbis MediGroup agency gathered at the show battle of young designers, showrooms and other fashion brands. The organizers presented an updated, unusual format of the show, which again took place in the Fashion Season TG. The program of the evening remained secret until recently, but the main prize was immediately known - participation in Krasnodar Fashion Week, the most important event for the South of Russia.
Fought for the Fashion Battle Cup: AnastasiNadyktova brand, designer Roza Minasyan (RM Brand) Polavenue atelier, LipinskayBrand clothing store, designer Victoria Chertina. In between the shows, the audience was surprised by the performances of specially invited guests: cellist AnnaCello, the famous violin duo Sheridans, poems read by the leading actor Artyom Serov. Such creative inserts became a real decoration of the evening.
The first on the catwalk were presented elegant coats from the new line AnastasiNadyktova. Their pleasant colors, natural materials and non-standard cut were appreciated by all viewers. It is in such a coat that you want to wrap yourself up in the fall.
The second participant was designer Roza Minasyan, who presented an urban style collection for men and women. The new line was presented mainly in black and white, against which a bright spot was a man's bomber jacket in green and beige and red trousers, also in a man's "bow".
The "Red Collection", as the LipinskayBrand outfits were dubbed, was presented third on the Fashion Battle red carpet. The collection represented all possible wardrobe items in red tones. But so that the viewer does not get bored of the monotony, Kristina Lipinskaya, the founder of the brand, added a small but bright accent to some of the images - white, which together looked very advantageous.
The fourth on the podium were dresses by designer Victoria Chertina. The designer chose, perhaps, the most autumnal gamut for the battle: lilac, burgundy, purple, eggplant, plum, and at the end of the show - an unexpected "bow": a floor-length dress made of white velvet. A feature of the collection is the geometric cut.
And, as you might have guessed, the fifth participant was Polavenue. The VIP-studio presented a collection of natural fabrics in pastel colors: pink, green, blue, light Marsala, and of course, everyone remembered the white airy dress that put a bright point, not only for the last participant, but for everyone.
I must say that it was very difficult to make a choice. All contestants prepared and coped with 5+.
After the final performance of the Sheridans, the jury made a decision: LipinskayBrand became the winner. It should be noted that the jury of the competition included: Retroville group, KFW representative - casting director Maria Mereida, who presented the main certificate for showing up to 20 bows at KFM, Anastasia Komarova, general director of Cleverr marketing agency, who presented a promotion certificate in the amount of 100,000 to the winner, and noted the participant Polavenue, having handed over a certificate for 50,000 rubles for agency services.
In addition to a certificate for participation in KFW and a grant from a marketing agency, the participants received spreads in the Megapolis Time magazine, cooperation with a modeling agency and a top stylist-make-up artist at photo shoots, publications in glossy magazines and many other grants and gifts from the partners of the battle.
Official partners: Grafsky beauty salon, Perfectoria cosmetic brand, Cleverra, Krasnodar Fashion Week, AnnBelis Model Management, top stylist Irina Raid, Italian brand Garage Nouveau.
Photo: Alexey Meshkov, Noelia Bair