The Swedish retailer has announced a new big collaboration. This time, the collection for H&M will be created by Simon Rocha, whose brand is celebrating its 10th anniversary this year. The capsule is known to include women's, men's and children's collections. On sale things can be found from March 11, 2021 on the official website of the brand.
Simone Rocha said that the Simone Rochx H&M collection will include many silhouettes and shapes that are characteristic of the Simone Rocha brand. In addition, while working on the creation of the collection, the designer used archival models. The scope of the collaboration will surprise, as the capsule will present a complete wardrobe, from T-shirts and shirts to special occasion clothing and sparkling jewelry. New fabrics with floral motifs and beading were created for the collection.
“I am incredibly excited to be working with H&M on this very special collection. It is truly a celebration of the iconic silhouettes and details of my brand and inspiration that have shaped me. As a designer and as a customer, I was a big fan of H&M collaborations with Maison Margiela, Albert Elbaz and Comme des Garçons - this is such an incredible list of talents that I also want to be a part of,”said Simone Rocha.