The pollution of the environment and the ocean with plastic waste is one of the main environmental problems of our planet. About 2 billion tons of waste is generated annually in the world.
Many companies have set themselves the task of taking care of the environment and have launched the production of clothing and footwear using recycled plastic.
The American brand Gant is actively involved in a project dedicated to the fight against plastic that pollutes the seas and oceans.
In the fall / winter season of 2020-21, Gant footwear manufacturers pay particular attention to the problem of environmental pollution caused by industrial production and mass consumption. That is why models made from recycled materials appear in the collection. In addition, Gant footwear manufacturers choose for cooperation only those factories that comply with international standards and requirements for the entire production cycle, that minimize water and electricity costs in the production process and do not use aggressive chemicals for tanning leather, such as chrome.
Gant believes that the main goal of its further development is adherence to the principles of sustainable fashion, which focuses on recycling and reusing materials. A sustainable approach to design, production and consumption that minimizes environmental damage and reduces the cost of natural resources is the direction in which the brand will actively develop and improve in the next decades.
The Soho network and the sohoshop.ru online store will present models of women's and men's sneakers, the lower part of the sole of which is made of recycled rubber, the foam insole is made of recycled polyurethane foam.