Advertising Campaign For The Joint Collection Of Lady Gaga And Elton John

Advertising Campaign For The Joint Collection Of Lady Gaga And Elton John
Advertising Campaign For The Joint Collection Of Lady Gaga And Elton John
Video: Advertising Campaign For The Joint Collection Of Lady Gaga And Elton John
Video: Lady Gaga ft. Elton John - Sine From Above (Music Video) 2023, February
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The musicians became the heroes of the first collaborative collection created for the Macy's department store chain.

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    Lady Gaga and Elton John in an advertisement for the Love Bravery collection

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As previously reported, Lady Gaga and Elton John decided to continue their creative collaboration, but now in the field of fashion. Under the Love Bravery brand, the musicians have released a charitable collection of clothing and accessories for the Macy's department store chain. Recently, images of the capsule promotional campaign were published, in which the main roles went to the newly minted designers themselves.

The collection's charity is that half of all proceeds from the sale of these clothes and accessories will be donated to the musicians' charitable foundations. As you know, Lady Gaga has her own foundation, Born This Way, and the British musician has The Elton John AIDS Foundation. Both organizations are involved in helping patients with HIV and AIDS, as well as conduct educational and advocacy activities.

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    Love Bravery promo

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In addition to the musicians themselves, several models took part in the photo session. The campaign was created by photographer Paola Koudaki and creative directors Natalie Germanotta and Brandon Maxwell. The collection will be on sale on August 30, 2016.

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