The brand expands its boundaries in Moscow, opening the doors of its third boutique in GUM, the country's oldest department store. Now fans of the brand have a new address on the map of the capital, in addition to the flagship boutique in Stoleshnikov Lane and a boutique in the Crocus City Mall. The interior of the new boutique, designed by David Collins, reflects global design trends and the brand's recognizable sensibility.
Fans and friends of the brand were invited to a cocktail dedicated to the opening of the JIMMY CHOO store and the launch of the custom order service.
In the new store, women's and men's collections were presented to the guests of the evening. The models of the women's collection are inspired by the theme of ballet, vivid emotions conveyed by the lines of the dancer's body, passion caused by movement and the elegance of the "arabesque" pose. The men's collection combines urban and suburban styles - the image of a modern "landowner" who brings an urban note of revolt to the established classics.
At the event, JIMMY CHOO announced the launch of a new bespoke shoe making service, offering fans a seductive line of tailor-made models in a myriad of shades, textures and finishes to suit personal style preferences.
The most beautiful girls and men of Moscow came to congratulate the brand on the opening of a new boutique.
In addition, the guests of the evening had another reason to get together - a private dinner at the Semifreddo restaurant. Many stars and ladies of the world came to congratulate the representatives of the JIMMY CHOO brand and Oksana Bondarenko, the president of Show-Room Li-Lu and the brand's representative in Russia, among whom were Aidan Salakhova, Ilona Stolye, Svetlana Bondarchuk, Yana Rudkovskaya, Ekaterina Shipulina, Andrey Merkuriev, Yana Raskovalova, Ida Lolo, Sati Spivakova, Ksenia Chilingarova, Stella Aminova, Andrey Malakhov, Timur Guguberidze and others.