For several seasons, CPM Body & Beach has been integrating exhibitors of lingerie, swimwear, homewear with designers of fabrics and accessories for the lingerie industry within the CPM Body & Beach Fabrics section, as well as - since last season - brands of fitness and yoga. The exhibition space also includes an interactive trend zone developed by Fashion Consulting Group experts in conjunction with the FashionSnoops.com trend bureau with the support of the Russian manufacturer of soft mannequins Royal Dress Forms.
Among the first visitors of each new season of CPM Body & Beach are traditionally famous people, theater and film actresses, TV presenters and musicians, among whom this time were Evgenia Linovich, Alla Dovlatova, Lydia Aleksandrova, Olga Zaitseva, Ekaterina Odintsova, Konsantin Andrikopulos, Evelina Bledans, Irina Bezrukova and many others.
Christian Kasch, International Director of the CPM Project:
“We are more than satisfied with the performance of CPM Body & Beach and look forward to further positive developments in the future. Compared to others, this market segment still offers a lot of opportunities that we, as a business platform organizer, of course pay attention to and try to implement in the best possible way. The exhibition continues to receive stable support from exhibitors and associations, and we were pleased to provide ample opportunities for buyers in the underwear sector and present a wide range of fashion brands during all four days of the exhibition."
Such brands as Thermoform and Monamise (Turkey), KatiPanteli (Greece) and Selene (Spain) became bright debutants from among the international exhibitors. The Russian fashion industry was represented by the brands Lory-Nait, GoMani, Le Journal Intime, Trikozz and other companies. The new Fitness & YogWear business was presented by manufacturers NF Seamless and Bilcee from Turkey, Mey from Germany, Leonis from Colombia and Uniconf from Romania.
Nikolay Yartsev, Russian director of the CPM project:
“This season, at CPM Body & Beach, we presented a new section of fitness and yoga clothing, where manufacturing companies presented their current collections for sports and recreation. On February 25, a joint show of the participants in this section took place - Fitness Fashion Show. Also, one cannot fail to note the show of the famous brand Calida, to which well-known theater and film artists, stars of the music scene and TV presenters, as well as journalists were invited. Every season we do our best to diversify the program of seminars, master classes, shows and special events aimed at both exhibitors and, of course, buyers."
Guests and exhibitors were able to study the most current trends in the lingerie industry at open lectures by Fashion Consulting Group, FashionSnoops.com and Carlin Creative Trend Bureau. These and other specialized seminars were included in the schedule of the business program - CPM Body & Beach Talks, which took place from February 24 to 26. In addition to the trend reviews, the expert on system marketing Irina Pishchuk, the managing partner of Retail Advisor Alexey Plyasheshnikov, the head of the Woodi Bureau design bureau Marina Kazakova, the commercial director of Lian-M Lidiya Kotsyukevich and the business trainer of the Retail Workshop Elena Vorobieva, took place. tables for import and retail, which were moderated by Ramil Suleimanov, General Director of Art Delivery, and Ekaterina Eliseeva, head of the Practical Fashion Solutions agency.
A special event at CPM was the Rendez-vous avec lingerie cocktail evening, organized with the participation of the creative team of the international fashion and lifestyle TV channel World Fashion Channel and dedicated to France. As part of the event, a fashion show was held with the participation of the brands Michelle Moren, Lou, Gemma, Belcor, Oryades, Lise Charmel. The most active buyers of the season - Olga Sotnikova, Anna Pavlovskaya and Svetlana Osminina - were awarded for their contribution to the development of the lingerie industry in Russia. All key events of the 34th CPM exhibition were supported by new partners - Nanoasi and LNatura, as well as an expert in aroma marketing "Tretye Feelings" and a Russian manufacturer of natural cosmetics NaturSiberica.
COMMENTS BY CPM BODY & BEACH EXHIBITORS:
1. Rebi Chalabi, head of the sales department Cottenreal Ltd. (Great Britain):
“It's great to be back in Moscow again. It is very pleasant to note such a high quality of service provided by the CPM organizers, including assistance in equipping the stand and attracting buyers who visit the exhibition."
2. Tatyana Valentovich, Marketing Director of Le Journal intime (Russia):
“We really like to participate in the CPM exhibition, and now we try to exhibit here every season, because buyers from our segment come here who understand our history and philosophy. We are not a very adult brand, we are only 5 years old, but over the years it has become obvious that it is very important to participate in exhibitions, because visitors see that the brand is stable, exhibits new collections every time, develops, and loyalty increases every time - those. there is a cumulative effect. The exhibition was very positive, the current season turned out to be better than the previous one”.
3. Oksana Lavrinskaya, Senior Manager CaterinGroup (Russia):
“We are a distributor of about 70 exclusive brands in Russia, we work with different suppliers, we have manufacturers from different countries, well-known world-class brands. Presenting a product at exhibitions, the first task that we set ourselves is to find new contacts. At the CPM exhibition, we like its large area, for such a large company as ours, here you can declare yourself really beautifully, loudly and effectively, because such simple but very important things as lighting, high ceilings, spaciousness allow us to do this, since we work at stands with models, and last season they even did their own shows. We also got a lot of new contacts, as well as what everyone comes for is writing real orders”.
COMMENTS BY CPM BODY & BEACH BUYERS:
1. Angelica Dvurechenskaya, boutique "Sharmel" (Orsk):
“I went to the exhibition to find new partners and see the collections of already familiar brands. The segments Body & Beach and Fabrics were interesting. I met new brands Jolidon, Mey, Opaak. I will write orders at home, but the exhibition was effective for me. Thanks for the good organization."
2. Elena Naumova, Verbena boutique, (Kaliningrad):
“I went to CPM with the intention to continue working with brands that are already in the store's assortment, as well as to find new interesting brands of lingerie and homewear. I got acquainted with the collections of Bestform, Massan and Rosh. I wrote orders from Massana, Bestform and Felina. The organization of the exhibition is at the highest level, everything is very good and informative, fun and interesting."
3. Lyudmila Bastron, Bastron LLC (Tyumen):
“At the exhibition I wanted to get acquainted with new collections and see brands that are already in the portfolio. We managed to effectively communicate at the stands of Parizhanki, Massana, Ysabel Mora, ROSCH, and also write orders from Ysabel Mor, Mey and Massan. An exhibition is always new information and effective work with partners. Thank you very much for organizing all the work at the exhibition and for the opportunity to come and be a CPM participant!"
COMMENTS FROM CPM BODY & BEACH STAR GUESTS:
“I love the exhibition for its bright atmosphere. The cream of fashion is always gathered here. At the shows, trends are presented in an interesting way, and behind the scenes you meet with colleagues and friends. For me today, 2 sections are most relevant here: evening dresses and sportswear. Outside of going out, I like to wear stylish tracksuits and trainers. For tours and airplanes, this is also the most comfortable option."
“For me, going to the SRM is a pleasant tradition and a place to meet with friends. So every year I combine business with pleasure - I learn news from the lives of friends and the world of fashion at the same time."
3. Maxim Sharafutdinov:
“Twice a year I come to see what trends await us next year. I believe that no matter how serious and business person you are, you need to be interested in what is in fashion now, and how to look decent in the modern world."
The next CPM Body & Beach exhibition as part of the CPM - Collection Premiere Moscow project will be held from 01 to 04 September 2020 at the Expocentre Central Exhibition Complex in Moscow. Russian and international manufacturers of fashionable lingerie and accessories will demonstrate their collections for the spring-summer 2021 season.