On February 27, 2019, the final of the All-Russian competition for industrial clothing design PROfashion Masters took place on the podium of the CPM - Collection Premiere Moscow exhibition. The organizer of the project - the publishing house PROfashion with the support of the international textile company "Tkani Prestige" - held it for the fifth time, inviting both students and graduates of specialized universities and those who are already trying their hand at professional activity to participate. Every year hundreds of applications come to the competition from different cities of Russia and a number of other countries. Of these, a competent jury chooses the most worthy candidates for victory. Contestants who reach the final will have the opportunity to make their own mini-collection using materials provided by the sponsor. The theme of the competition has remained unchanged for five years - coats and other types of outerwear, both women and men.
12 designers and creative teams from Moscow, St. Petersburg, Krasnoyarsk, Cheboksary, Minsk and Almaty reached the PROfashion Masters final. This year, the participants of the competition were given a new opportunity from the Tkani Prestige company - the development and printing of author's prints on coat fabrics. Thanks to this, the finalists showed an incredibly diverse collection using vibrant printed materials. In addition, the mentor of the competition, the largest fur broker PJ.ZEITLIN INTERNATIONAL LIMITED, invited designers to use natural fur in their designs. This opportunity was used by Irina Bochishcheva and Albina Kuznetsova, who, in addition to additional material for the collections, received detailed advice on working with natural fur.
For the first time, a children's collection was shown on the PROfashion Masters catwalk. Its authors are Evgeniya Semenova and Olga Krutakova, designers of the young brand KSKids. They have developed a line of clothing inspired by travel around the cities of the world. A pleasant surprise was the return of the authors who took part in previous seasons and again claiming victory - these are the finalists of 2018, Alexandra Nyankina and Elena Lubina, as well as the winner of the second season of the competition, Andrei Talayev.
The winner of the V All-Russian PROfashion Masters competition was Maria Kizina, who graduated from the Volgograd Social and Pedagogical University and works as a designer of the Brivido brand. She showed the men's collection of oversized coats with curly stitching, made on the basis of overcoat materials provided by Tkani Prestige. The second place was taken by Maria Kuznetsova from Moscow. In her collection "Self-portrait" Maria used author's prints with quotes from poems and music tracks. The honorable third place went to Alexandra Nyankina with a constructively complex, but decoratively restrained work "Nomads".
Let us remind you that all members of the jury of the competition vote autonomously, giving their own marks to each of the participants - later they are summed up and the average score is displayed. But this time the opinions of the representatives of the panel of judges were unanimous: discussing the result of the competition behind the scenes, industry professionals agreed that all the winners deserve prizes. Additional prizes were awarded from the partners of the competition: three certificates for training courses were provided by the professional design and sewing school GRASSER. Several designers were invited to the FollowTheFabrik project under the leadership of Maria Reznikova. “There are a lot of strong collections, and I didn’t manage to choose one,” Maria shared her impressions. Maria Kizina received a certificate for studying at any of the courses of the Fashion Factory school.A creative duet from Minsk - Elena Kazak and Maria Glyantsevich - with a sophisticated, intricately decorated collection - got the opportunity to participate free of charge in a professional show of the Fashion Promenade project in Milan.
On March 20, 2019, PROfashion Publishing House summed up the results of the III PROfashion Masters Talents competition of short videos, dedicated to the designers who competed within the V PROfashion Masters season. The works of the participants were evaluated by a professional jury, as well as by spectators who could leave their vote for the video they liked on the project website. Places were distributed according to the sum of all marks.
Denis Kapranov became the winner of the "Talents of Profashion Masters 2019" competition. He received 50,000 thousand rubles. The rest of the prizes were distributed as follows: Sofia Dvortsova - second; Irina Rekhlyasova - third; Olga Loni - fourth; Maxim Demchenko - fifth; Yulia Repina - sixth place.
“I really liked how creatively the participants of the competition approached the creation of the video,” said Irina Karimova, head of the FashionEducation.ru portal and the Fashion Journalism School, senior lecturer at the Department of Innovative Marketing and head of the image laboratory of the IMC MAMI Center, lecturer at the BHSAD, who was a member of the jury. - The level of both the designers and the film crews turned out to be very high. So the competition should definitely continue, and the participants of the next seasons - both designers and film crews - would like to wish to set goals for themselves more clearly and take into account the target audience of the video. Then, in pursuit of beautiful shots and unusual filming, the main thing will not be forgotten - what we want to tell about ourselves and our brand to our audience. On the whole, I liked the entries very much."