From 24 to 29 October, the 38th Moscow Fashion Week will be held at Gostiny Dvor. Made in Russia”organized by the Haute Couture and Pret-a-Porter Association with the support of MINPROMTORG of Russia.
The 38th season of Moscow Fashion Week is a demonstration of innovations in the fashion industry, new trends and new names.
The Fashion Week in Moscow will open with a show of the VALENTIN YUDASHKIN Fashion House collection, which was successfully presented in Paris at the spring-summer 2018 prêt-à-porter Week.
Irina Kulikova, a favorite model of Marc Jacobs and John Galliano, who participates in such world shows as NinRicci, Yves Saint Laurent, Louis Vuitton and Calvin Klein, will become the ambassador of the 38th season of Moscow Fashion Week.
An interesting and significant premiere of the 38th season of HMM will be the collection of women's clothing and accessories FABERLIC by ALEXANDR ROGOV.
In the new season, there are more fashionable locations in Moscow! Demonstration of the YANINCOUTURE brand collection at the St.-Regis hotel will allow guests to literally touch haute couture. The presentation of the spring-summer 2018 collection by the ARTEM KRIVD designer will take place in the new "Section" space in GUM - a two-story showcase of the achievements of Russian fashion. And one of the most luxurious restaurants Bolshoi will host ANNETTE HOFFMANN's guests at the presentation of its new collection.
No less striking continuation of the fashion show will be shows by recognized headliners: VICTORIANDREYANOVA, MARISHOSHEVA, SERGEY SYSOEV, LISROMANYUK, ELENSHIPILOVA, ELENTEPLITSKAYA, ELEONORAMOSOVA, DJ SHEMAL MAKHMUDOV, ALINHINASSI.
The organizers of the Moscow Fashion Week have made several changes to the work of the showroom. This year, a Pop-Up Store from the FREEDOM TEAM project will open in Gostiny Dvor. It will be a “labyrinth”, along the entire perimeter of which it will be possible to get acquainted with the clothes of Russian designers. Especially for MFW, FREEDOM STORE buyers have collected collections of brands such as NOEL, CUTE, NNEDRE, OTOCYON, BAT NORTON, ARNY PRAHT, YANSEGETTI and many others. Visitors to the showroom will be able to get acquainted with popular designers of accessories from St. Petersburg, universal basic clothes, as well as concept brands in the urban style that is already typical for St. Petersburg. For the first time in the Pop-Up Store from the FREEDOM TEAM project, it will be possible to buy offline collections created in the FABERLIC collaboration with VALENTIN YUDASHKIN and ALENAKHMADULLINA.
Moscow Fashion Week remains one of the main platforms for the development of the fashion industry in Russia. An important aspect is its business program, which becomes more ambitious from season to season. This time, the main topic of discussion at FashionNetWorks will be the future of fashion, innovative technologies and new approaches to fashion education. The fashion industry is on the cusp of a new era; this applies not only to improved production facilities and high-tech materials - the market is changing, and with it the buyer himself is changing. For a harmonious continuous work process, it is necessary to look for new ways of development not only for fashion companies and designers, but also for all participants in the fashion market. Within the framework of FashionNetWorks, there will be a Public Talk about the prospects of omnichannel in fashion education: online vs offline. The prospects for the development of Fashion PR will be discussed,Fashion marketing, Fashion event and Fashion Social Media. Industry 4.0 prepares new challenges not only for education, but also for light industry. Leading fashion industry experts will come together to discuss the industry's innovative agenda. Faberlic will be the industrial partner of the Business Program.
Their seasonal collections present ANASTASIKUCHUGOVA, LENSKAYDESIGN BUREAU, RF COUTURE BY TATIANZATOLOKINA, TOTALLOOK BY GERSKANDAL, POLINGOLUB AND DARIA, SVETLANEVSTIGNEEV & BERETKAH, EKATERINROMANOVA, SADOVSKAYFOR GEPUR, MIR CASHEMIRA, ANNWOLF, LUSIEN KRYSAN, LREDOUTE, BURDA, CHLOO X VIVICOXY and many others.
The ANDREY SHAROV show will be a real fashion event. After a long pause, the painter, fashion designer, production designer and costume designer returns to the catwalk of Moscow Fashion Week.
A special focus is given to children's fashion - a trend that has been actively developing in the last few seasons. New names, a youth outlook on fashion will be demonstrated by the defile of the participants in the competition of talented young designers. The Design Festival “.RU. Made in Russia".
The official beauty partner of the Moscow Fashion Week is the cosmetics company Faberlic. Decorative cosmetics from the Secret Story line help make-up artists create bright catwalk looks and emphasize the individuality of each collection. The main favorites of the new collection are: "Brilliant Debut" lip varnish, "First Lady" matte lipsticks and "Your Favorite" voluminous mascara with special magnetic particles in the composition. Follow the fashion trends of the spring-summer 2018 season and complete your look with the decorative cosmetics from the Secret Story line from Faberlic.
The official fragrance of Moscow Fashion Week is a novelty from ESTEL 2017 - the GENEVIE perfume, which tells a story about self-knowledge, about the world of men and the world of women, about uniqueness and synergy. He keeps in himself and expresses through himself the main spiritual components that distinguish us from each other and attract us to each other. Fine lines that make a woman a woman, a man a man.
The official car of the Moscow Fashion Week is Renault. Guests will be among the first to experience the new limited edition Kaptur EXTREME featuring Pure Vision LED optics, exclusive color combinations, new stylish interior trims and new equipment for an even safer and more comfortable ride.
The gastronomic partner of the Moscow Fashion Week is Maison Dellos.
Strategic partners of the Moscow Fashion Week are Afimall City and Fashion Consulting Group.
Participants of Moscow Fashion Week shows:
Valentin Yudashkin, LModparniños Spain, Funny Sunny, IrinSharlay, LRedoute and LRedoute By Plus Size Magazine (France), ElenShipilovJorgiWhite, Sadovskayfor Gepur, LenskayDesigne Bureau, Artem Krivda, AlWolf, Burda, Anastasia Cashemira, AnnWolf, Burda, MirisanFiyra by TatianZatolokina, YaninDemi Couture, MD Makhmudov Djemal, Sergey Sysoev, Chloe х Vivicoxy, Design Festival “.RU. Made in Russia”, SabinMak, Shivey, Totalllook by GerSkandal / PolinGolub and DariBulgakova, KarinKhimchinskaya, VictoriAndreyanova, Faberlic by Alexandr Rogov, Stilnyashka, EleonorAmosova, Lana2Rock by JuliAsutina, Fashion Books by AlenteSaManitsa Sarsenova, Sharov, Volky, AlenNega, De salitto & StefaniPinyagina & Pablosky, LisRomanyuk, L'efant royal, Kenguru,Lusien Krysan, NN by Ponomarev, Kamill Purshie, MariShosheva, Shiyan.
General Producer - Alexander Dostman.
General Director - Evgeniy Yashchuk.
The producer of the Moscow Fashion Week is Artem Krivda.