As part of the 38th Moscow Fashion Week. Made in Russia”, a long-awaited presentation of the collaboration collection of singer Chloe and the trendsetter VIVICOXY, known on the Internet and beyond, will take place at the new innovative platform.
The producer of the joint collection of girls was Anton Kalinkin (Studio Red Carpet), also known as the producer and creator of the project "The Day After Tomorrow", which is aimed at those who are trying to implement something unique, modern and undoubtedly fashionable: what will become the trend of the day after tomorrow, and the Chloe X VIVICOXY collection fits perfectly into this concept. As the girls themselves say: "We were attracted by Anton's desire to look at what will happen in the future, how to predict, creating today." Trends have the ability to return, and fashion - to move in a spiral, therefore, despite the spirit of the 2000s and quotes borrowed from the past, the Chloe X VIVICOXY collection certainly turned out to be very modern, setting new trends.
The girls came up with the idea of a joint collection almost immediately after they met. A common vision of visual art and how to sell it in Russia and the CIS has become the cornerstone of their joint work. “Directing, clips, makeup, clothing, cosmetics, photography - we decided to collect all the experience in these areas and the accumulated acquaintances as a start for creating a common clothing line for girls who are in search of their own style and are ready to try on our images for themselves.” The starting point for the creation of Chloe X VIVICOXY was the synthesis of key trends: the aesthetics of secular chic and glamor, the sexual revolution and the 2000s, Hollywood and the era of supermodels. The film "Striptease" (1996) and the musical "Burlesque" (2010) also became a source of inspiration, from where the girls got ideas for creating images,filled with screaming sexuality and emphasizing the beauty of the female body.
Relying on their own sense of taste and following current trends, the girls managed to create the quintessence of the Russian style and catch the hype wave. Transparent and translucent capes with feather inserts, suits with tops, shoulder straps made of stones, underwear as an outfit for going out, lacquer raincoats, turbans and chokers are the lineup of the collection. The centerpiece of the collaboration is the Super Busy T-shirts and jumpsuits from Chloe and Vivicoxy's recently released "I'm Super Busy" single. Hollywood radiance and beauty remains the main motive of the entire collection. Among the fabrics, designers preferred light, flowing chiffon, soft satin, transparent organza.