Opening Of The 37th Season Of Moscow Fashion Week. Made In Russia"

Opening Of The 37th Season Of Moscow Fashion Week. Made In Russia"
Opening Of The 37th Season Of Moscow Fashion Week. Made In Russia"

On March 21, the 37th season of the Moscow Fashion Week opened at Gostiny Dvor. Made in Russia ", which is held by the Haute Couture Association and Pret-a-Porter with the support of the MINPROMTORGA of Russia.

The fashion industry always actively reacts to changes in the cultural, economic and other spheres and integrates new trends into fashion. This season, Moscow Fashion Week supports the trend towards diversity and innovation, and also showcases successful collaborations.

The "Fast fashion" format has gained considerable popularity lately. The success of the spring-summer collection of women's clothing FLEUR DE LIS ("Royal Lily") Faberlic by Valentin Yudashkin, presented at the opening of the Moscow Fashion Week, was a clear proof of this. Following the changes in the fashion market, brands are demonstrating that even mass market clothing can and should be fashionable. The collection has already received many positive reviews from regular Faberlic customers and was warmly received by the guests of the opening ceremony.

A long-awaited event for Moscow fashionistas was the show of the prêt-à-porter collection of Valentin Yudashkin Fashion House, already presented at the beginning of March at Paris Fashion Week and enthusiastically received by the French public and the press. Traditionally, for the opening day, Russian couturier Valentin Yudashkin demonstrated an expanded lineup, which included images created specifically for the Moscow show.

The Valentin Yudashkin Fashion House recently undertook a rebranding jointly with the leading Italian architect Roberto Bachocchi, bringing fresh ideas and new conceptual solutions to the brand's philosophy, which are reflected in the presented collection.

The new collection is based on the details and accents of the men's suit, which the designer offers in a completely new interpretation. The undoubted must-haves of the future fall-winter season include knitted sweatshirts, hoodies with handmade woolen garters, overalls, boyfriend pants, oversized coats and jackets decorated with large pockets, wide-leg pants and high-waisted skirts, cocktail dresses A -shaped silhouette, straight and fitted jackets. They are decorated with large ornaments, laces and voluminous compositions in the form of fabulous birds, embroidered by hand.

Also, as part of the opening of the Fashion Week in Moscow, Valentin Yudashkin and the Faberlic company presented two unique perfumery fragrances Faberlic by VALENTIN YUDASHKIN Gold and Faberlic by VALENTIN YUDASHKIN Rose, which became the official fragrances of the Week.

The showroom zone provides expanded opportunities for guests of the Week and buyers this season. The brightest collections in professional showrooms were presented by the brands AlexandrPogoretskaya, KHAN by KristinMinnikhanova, AnastasyKuchugova, Rustam.

Alena Nurgalieva, a top model, participant of the world fashion shows Prada, Dolce & Gabbana, Missoni, AlbertFeretti and others, became the ambassador of the 37th season of Moscow Fashion Week.

The organizers of the business program this season are Fashion Consulting Group together with the ModaHSE Center for Management and Communication in the Fashion Industry of the Higher School of Economics. This season, the Fashion School in the curriculum includes: modern PR tools for promoting fashion brands, key fashion trends for the next season, the presentation of a new visual merchandising program and an open English lesson for working with the fashion industry. The master classes will be useful for specialists from the fashion industry, designers, aspiring entrepreneurs, stylists and anyone who dreams of a career in fashion.

HUAWEI, a partner of the Moscow Fashion Week, will present new flagship smartphones Huawei P10 at the site | P10 Plus as part of a fashion show. The highly anticipated flagships of the P series are packed with the latest innovations in hardware and software. What's more, the smartphones have received new vivid colors and body finishes, a second generation Leic dual main camera with the most advanced portrait functions, and a Leic front camera for expressive selfies. The company also unveiled the Huawei Watch 2 smartwatch, which combines the functions of a modern smartphone and a powerful fitness tracker.

The MaxFactor brand has become the official makeup artist of the Moscow Fashion Week for the 15th consecutive season. His team of professional makeup artists created looks for Valentin Yudashkin Valentin Yudashkin for Faberlic shows.

The status of the official stylist of the Moscow Fashion Week was retained by the ESTEL company, which created the images for the shows at the opening of the Fashion Week in Moscow.

The gastronomic partner of the Moscow Fashion Week will be Maison Dellos and the Turandot restaurant and the French company Castel groupe.

The guests of the opening day of the Fashion Week in Moscow were Vyacheslav Zaitsev, Irina Krutikova, Olga Orlova, Yulia Kovalchuk, Tatiana Mikhalkova, Tatiana Navka, Dmitry and Tatiana Dyuzheva, Valeria and Iosif Prigozhin, Sati Kazanova dressed by Valentin Yudashkin, Zara, Angelica Agur Sever, Shura, Aurora, Ekaterina Varnava, Yasmina Muratovich, Angelica Timanina, Laura Dzhugelia, Mitya Fomin and others.

Participants of Moscow Fashion Week shows:

Valentin Yudashkin, LRedoute and LRedoute By Plus Size Magazine (France), OlgKunitsyna, ElenShipilova, VictoriAndreyanova, MD Makhmudov Djemal, YaninCouture, AnastasiyKuchugova, DorBlank, AnastasiyKuchugova, DorBlank, AnastasiyAndaznecy, Open World, ElenPiskulina, Daniil Landar, EricZaionts, Annette Hoffmann, Design Festival “.RU. Made in Russia”, EleonorAmosova, Stilnyashka, Teplitskaydesign, Sergey Sysoev, LisRomanyuk, Lana2Rock by JuliAsutina, Araphanovi, Crimean Fur Factory Duet, RF couture by TatyanZatolokina, LolitZyatkovskaya, SunnyFinelinelle, Russian Federation BiD Institute.

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