Results Of The XIII-th International Festival Of Fashion, Design And Crafts "Provincial Style"

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Results Of The XIII-th International Festival Of Fashion, Design And Crafts "Provincial Style"
Results Of The XIII-th International Festival Of Fashion, Design And Crafts "Provincial Style"
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Traditionally, in May, the city of Voronezh hosted the thirteenth grandiose International Festival of Fashion, Design and Crafts "Gubernsky Style", organized by the Voronezh "House of Designers" and City Park "Grad", with the support of the National Academy of the Fashion Industry and the Russian Union of Entrepreneurs light industry. The forum was held under the motto "Wear Russian", in the development of import substitution in the fashion industry and became a kind of response to the challenges of the crisis time: he opposed the negative phenomena in the economy with the optimism of participants who arrived from 39 regions of Russia, Belarus, China and Donetsk; large-scale business and cultural programs containing many innovations.

Blue-collar job competition

For the first time at the “Provincial Style” a blue-collar job competition was held in the “Best Seamstress” nomination, which became the qualifying round of the All-Russian Competition “Best in Profession”, the final of which took place in the city of Sochi. Olga Neretina, a student of the Voronezh Vocational Pedagogical College, became the winner in a difficult competition. Her victory demonstrated to the professional community the birth of a new universal specialist in the fashion industry and a future star of Russian fashion. Last season of the "Gubernsky Style" Olga Neretina became the absolute winner of the competition for young fashion designers and a nominee for the National Prize of the Russian Fashion Industry. This season, she won not only the competition for blue-collar jobs, but also in two nominations for the competition for young designers and was delegated to the final of the Russian Silhouette competition as an award.

Zaitsevs in the city

By good tradition, the professional jury of the "Provincial Style" was headed by the patriarch of Russian fashion - Vyacheslav Zaitsev. Only he did not arrive alone - a whole fashionable landing party landed in Voronezh, which included: Yegor Zaitsev - Deputy General Director of the Moscow Fashion House and an activist of the Night Wolves bike club, his wife Ekaterina Romashkina - director of fashion shows and their daughter Anastasia, who made her podium debut during the grand opening of the festival. Vyacheslav Mikhailovich and Yegor Vyacheslavovich gave numerous interviews, communicated in detail with the participants, assessed their work and gave recommendations for development. According to the testimony of assistants V.M. Zaitsev, he was photographed with two thousand people.Photos with the fashion master will add to private archives and professional portfolios of designers from almost all over Russia.

Professional jury

The participants of the competition program were assessed by a star jury, which included, along with Vyacheslav and Egor Zaitsev: Viktor Kuzmichev - head of the department of designing garments at the Textile Institute of the Ivanovo State Polytechnic University, representative of Russia at the Chinese Fashion Week; Yo Hongguang - Director of the Center for the Preservation of Cultural Heritage of Chinese Costume in Hubei Province; Tsang Ni - Lecturer at Wuhan Textile University; Ninel Arakelyan - Director of Art-Fashion Asademy of the city of Minsk, Republic of Belarus; Anastasia Kondakova - stylist of the "Fashionable Sentence" program, winner of the "Provincial Style-2010" festival; Elena Hamina - representative of the co-organizer of the City-Park "Grad" festival; Tatiana Nesterova - Director of the Fashion Industry International Exhibition (St.Petersburg) and other specialists in the Russian fashion industry, including the director of the Donetsk Institute for Design and Modeling of Clothes Svetlana Khristenko.

Donetsk designers at the festival

Despite the difficult economic and political situation, designers from Donetsk arrived in Voronezh. Last year, due to the exacerbation of the internal political situation in Ukraine, for the first time in the entire history of the festival, designers from Donetsk, Lugansk and Kharkov could not take part in it. Provincial Style has a long-standing relationship with these cities - they held qualifying rounds for the festival in Voronezh. The winner of the very first "Provincial Style" was a fashion designer from Donetsk - Anastasia Salova with the collection "Hiding the Look". This time the Donetsk delegation presented four collections at once. In the Eclectic collection, fashion designers Tatiana Protchenko and Natalya Gordiychuk combined camouflage with white, which symbolizes May flowers. “We have a difficult situation, but life has not stopped, we create, we create collections. It is very difficult with fabrics,since it is military time, camouflage prevails in our country,”the designers say. According to the agreement reached, the start of the new XIV festival "Provincial Style" will be given this fall at a design competition in Donetsk.

Preserving the traditions of the national costume

The Gubernsky Style Festival was conceived as a creative space for preserving, interpreting and including the traditions of the Russian national costume into modern fashion, which was fully successful and became a distinctive feature of the festival. According to Vyacheslav Zaitsev: “Russian style is the joy of the soul. Russian costume is a riot of colors, layering. The main thing is not to copy, but to convey the Russian spirit. On the basis of the Russian costume, you can make thousands of options for clothes, and not get hung up on sundresses, soul warmers and nesting dolls. " So far, the national traditions of clothing in Russia are preserved, studied and interpreted so far only by enthusiasts. But in China, this activity is structured systematically and has government support. There are special institutions in the regions of the People's Republic of China, such asThe Center for the Preservation of the Cultural Heritage of the Chinese Costume of the Hubei Province, whose director, Professor Yo Hongguang, has been participating in the work of the "Provincial Style" for several times. At a meeting with journalists, he noted that he was interested in Russia as a multinational and multicultural state, and in the latter, Chinese culture is very similar to Russian.

He's a national aesthetic to high fashion

Experts traditionally call the nomination "Ethnostyle" one of the most difficult in the competition program. The difficulty lies in the fact that young designers often serve elements of the national costume (or even stereotypes about them) "head-on", without subjecting them to creative processing. “There was an attempt by young designers to take from their history something that can be repeated, and many made the mistake of trying to reproduce a folk costume without transforming it. But we still make fashion, not a folk costume, and those who managed to go a little further achieved success,”said Professor Viktor Kuzmichev. As an example, he cited the Chinese collection "Frosty Morning", which, along with traditional ornamentation, used modern forms and modern technologies, for example, laser cutting.For the participants of the festival, Viktor Kuzmichev held a training seminar on modern fashion trends and spoke about methods of long-term forecasting of fashion trends, so that designers could take into account their changes in their practice and carry out work at the height of fashion.

The fight for the main prize

The best example of using the Russian style in modern life is the Pearl Jam collection by the Yaroslavl designer Daria Kozhina. She focused on outerwear in the collection, taking as a basis the traditional Russian soul heat and quilted fabric - but made it in a modern form. This collection received the grand prix of the festival. Daria Kozhina participated in the "Provincial Style" for the fourth time, consistently moving towards victory. Now she has been nominated for the Golden Spindle National Fashion Industry Award, the highest award for Russian fashion designers. Its size is 300 thousand rubles. The winner of the award will be determined in Sochi in October this year. By tradition, in the next season of "Provincial Style" Daria Kozhina will work as a member of its jury. "Provincial style" is a kind of social,a career and creative lift for its participants. An example of successful development in the fashion industry are the winners of the festival of past years: Yulia Kukhol, Stepan Kazyavin. Nikolay Kyvyrzhik, Natalia Shevtsova, Anastasia Kondakova, Anastasia Barsukova, Ekaterina Rebezha and others. At the opening ceremony of the festival, Ekaterina Rebezha, who is now the President of the festival, received a diploma from Vyacheslav Zaitsev as an academician of the National Academy of the Fashion Industry, to which she had been accepted shortly before. Ekaterina Rebezha presented all the guests of the festival with a gift - she demonstrated her new capsule collection "Birds of the Birds".Ekaterina Rebezha and others. At the opening ceremony of the festival, Ekaterina Rebezha, who is now the President of the festival, received a diploma from Vyacheslav Zaitsev as an academician of the National Academy of the Fashion Industry, to which she had been accepted shortly before. Ekaterina Rebezha presented all the guests of the festival with a gift - she demonstrated her new capsule collection "Birds of the Birds".Ekaterina Rebezha and others. At the opening ceremony of the festival, Yekaterina Rebezha, who is now the President of the festival, received from Vyacheslav Zaitsev a diploma of an academician of the National Academy of the Fashion Industry, to which she had been accepted shortly before. Ekaterina Rebezha presented all the guests of the festival with a gift - she demonstrated her new capsule collection "Birds of the Birds".

Winners and awards

188 designers took part in the competition fashion show, who presented 126 collections in seven nominations. The winners are:

in the "Pret-a-porte" nomination: collection "Moth" by Elena Shlykova from Vladivostok (1st place), "Modi" collections by Maria Belinka from Mines and "Dead elephant" by Vasilisa Mammoth from Vladivoskok (2nd place);

in the Business Idea nomination: the Garden of Eden collection by Olga Neretina and Sophia Shmarikova from Voronezh (1st place), the Angle of View collection by Alena Shibaeva from Yelets (2nd place);

in the nomination "Ethnic style": collections "The Tree of Life" by Olga Neretina from Voronezh and "Sounds of the bagpipes" by Veronika Kanashevich from Minsk (1st place), the collection "In the Thirtieth Kingdom" by Daria Lvova from Kazan and "Frosty Morning" by Peng Ping-Ping from Chinese Wuhan city (II place);

in the Creative nomination: the collection of "Arabesques" by Ksenia Pascal from St. Petersburg (1st place), the collection of "Circus Feodora" by Alexander Kurochkin from Kursk and "Soul" by Nika Shabashova from Moscow (2nd place);

in the Performance category: the collection "Temples of Russia" by Elena Motokh and Elena Sergeeva from Tula (1st place), the collection of Voronezh designers "The Way Home" by Natalia Smernykh, Galina Maslova and Sergey Kotlyarov (2nd place);

in the nomination "Secular event": collection "Pygmalion" by Maria Sukhomlinova from Rostov-on-Don (1st place), collection "Poetry of the Soul" by Yulia Badakova from Chelyabinsk (2nd place);

in the nomination "Debut - the joy of childhood": "Malachims" by Veronika Kanashevich from Belarusian Minsk (1st place), collection "Health goth" Porctlain Prince from Ulyanovsk.

Olga Neretina's Tree of Life collection has been sent to the Russian Silhouette. The "Provincial Style" at the "Admiralty Needle" will represent the collections of "Pygmalion" by Maria Sukhomlinova and "Moth" by Elena Shlykova. Alexander Kurochkin received an invitation to an internship with Vyacheslav Zaitsev at the Moscow Fashion House. Certificates for participation in partnership projects in Italy RomFashion Week and Fashion marine fest 2015 were awarded. The winners received a subscription to the Atelier magazine, prizes and gifts from the partners of the festival.

Thanks to partners

It became possible to carry out such a large-scale project at a worthy level thanks to the assistance of partners and patrons, primarily through the work of the co-organizer of the City-Park "Grad" festival. To partners from educational institutions: Don State Technical University. Voronezh State Vocational Pedagogical College, Tula College of Professional Technologies and Service. Assistance of the general information partner of the Internet fashion magazine "Intermod", IA "Interfax-Center" and RIA "Voronezh", TV channels "REN-Voronezh" and "SVIK TV", newspapers "Moyo" and "Komsomolskaya Pravda", magazines "Atelier" and "I buy." The organizers thank the RusLine airline, the Vetryakov hotel, the Knyazev confectionery company, the Models model agency, the Ivagio store,project "Russian fashion roots" and many others for their joint work in the project.

At the end of the festival, its producer Nikolai Sapelkin announced the dates of the final events of the new XIVth "Provincial Style" - Voronezh will be waiting for guests on May 20-22, 2016.

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