As part of Estet Fashion Week in April 2016, Kemon Russia, teamed up with the famous Moscow stylist Alexander Blinov and InoiLaborator, decided to present their collection of unique looks: "CONCEPT.Tru.Vizionary.Beauty"
“Every six months, our Italian partners release one large joint autumn / winter or summer / spring collection, the rest of the time they work on their own collections, uniting with each other and creating truly perfect directions and images. All these achievements are further embodied on the world catwalks during the shows of leading fashion houses, on major hairdressing portals, in Fashion TV photo reports.
So we decided to unite and create something truly beautiful and unique, presenting our vision of the fashionable images of the season - with a collection aimed at the fashion of the metropolis,”- say Kemon experts.
This collection encompasses the formation of the whole image as a whole. In this sense, the mainstream is consonant with the philosophy and spirit of the Kemon brand, which offers endless possibilities for creating a unique, inimitable style.
We want to convey the idea that the image of a person is realized only in the presence of all aspects of the style: hair, makeup, clothes, shoes.
The main concept of the collection is the difference from everything standard and ordinary, we look at the usual lines and colors and form unique images, taking as a basis black color and geometric shapes.
INOILab gives you the opportunity to look at the usual lines and colors in a different way, allows you to form a truly unique look at the style.
Carefully thought out by Alexander Blinov, each image carries individuality, its own brightness and peculiarity.