On May 21, 2015, for the first time in the global Fashion industry, the most unusual idea of a creative show was realized, where cars and motorcycles were equal participants in the SlavZaitsev fashion show.
An unprecedented show by Vyacheslav Mikhailovich Zaitsev, claiming the Guinness Book of Records in two nominations at once. The first nomination is “The Most Unusual Fashion Show Format, In Which A Large Number Of Luxury Cars And Motorcycles Are Involved”.
The second nomination is "The first Fashion show with the massive use of auto-moto equipment exclusively for each dress model."
A cortege of luxury cars took a direct part in the show: each model was delivered to the Red carpet by a car accompanied by motorcycles.
The author of the idea and general producer Lama Safonova: “To emphasize all the beauty of the collection and the uniqueness of the Silhouette Handwriting of the most famous and demanded couturier Vyacheslav Zaitsev - we have chosen an exclusive way of showing, which has not been practiced by anyone yet! The joint show of cars and dresses is a new word in the show industry! Vyacheslav Mikhailovich inspires the most daring and global ideas, so we are ready to surprise again and again."
The conceptual feature of the LAMWAY FASHION Red Carpet is the unification of THREE components of this unique show: expensive cars, music and fashion shows.
Luxurious dresses from the Great Couturier highlighted cars from the AutoLehmann car dealership, premium cars in restyled reincarnation with the support of Andrey Volkov, the Harley-Davidson Owners Club RED SQUARE CHAPTER RUSSI with the support of the largest Russian distributor of motorcycle equipment DRIVE-HOUSE.
Red Carpet LAMWAY FASHION was spread in a two-storey mansion-restaurant in Zhukovka on the Rublevo-Uspenskoe highway "Moscow Vechera" and again met the stars in her second season: Marina Demchenko, actress Ekaterina Arkharova, famous producer Bob Ferris Van Ronkel, Ekaterina Gordon Maria Bondarenko, artist Daniil Fedorov, Lada Dance, Natalia Gulkina, Sergey Penkin, Pavel Shubin, Rodion Gazmanov, Irina Ortman, Anna Kalashnikova, Anna Boronina (ex-soloist of 23-45), Anton Zatsepin, Olga Romanovskaya (ex-Viagra), world champion in armwrestling Irina Gladkaya, actress Natalia Gudkova, Anna Azerli, gr. "InvOis", Nick Fera, MC Chaion, c. "Have nice day", the famous surrealist artist Ekaterina Grigorieva (whose paintings were presented at the show), etc.
In the concert part of LAMWAY FASHION, the presentation of the new joint hit "ACTION" from "TIMBIGFAMILY & LAMA"