The Exercise Competition Brought TM Amanita To The Modelers.ru Project

The Exercise Competition Brought TM Amanita To The Modelers.ru Project
The Exercise Competition Brought TM Amanita To The Modelers.ru Project
Video: The Exercise Competition Brought TM Amanita To The Modelers.ru Project
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Ekaterina Rutkovskaya from Nizhny Novgorod, the owner of a very young TM Amanit, took part in the 33rd International Competition for Young Designers “Exercise” in February this year, having received a special diploma for the best printed advertising material of the collection presented for the competition.

Ekaterina shared her reflections on the problems of designers starting their career and the significance of the Exercise project for her: “Today, one of the biggest problems for young designers is the promotion of their creativity on the market. In institutes and colleges, too little attention is paid to the business education of students, and even the most talented fashion designers are faced with the problem of what to do with the created collection. In my opinion, the "Exercise" competition, held within the framework of the Federal Fair "Textillegprom", is an excellent platform for the development of young talents. Firstly, quite professional designers participate there, secondly, there are a lot of them from different cities - this gives a real competition to the project, and thirdly, a professional jury - you get a fair assessment for your creations.

After participating in this competition, I made a mailing list with photos of my collection on various portals working with designer clothes. But with young fashion designers, many have no desire to work. But they answered me. Elena Kogel, the head of the Designers.ru project, learned my work from the Exercise competition, where she was on the jury, and offered to cooperate. So, thanks to the Exercise competition, my clothes are now on sale in Moscow on Novy Arbat."

At a briefing after the 33rd Exercise competition, Elena Kogel said: “Many collections have taken place commercially. Topical and salable ideas. Some of the collections made a decent impression, like good things from a German or French store with a history. The Modery.ru project is open and we are ready to cooperate with young designers”.

Let us remind you that the next 34th International Competition "Exercise" with the presentation of the collections of the season "Spring-Summer 2014" will be held on September 24, 2013 in Moscow within the framework of the 41st Federal Fair "Textillegprom".

Photo - Natalia Bukhonina

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