Participants Of The "Exercise" Competition - The Future Of The Russian Fashion Industry

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Participants Of The "Exercise" Competition - The Future Of The Russian Fashion Industry
Participants Of The "Exercise" Competition - The Future Of The Russian Fashion Industry
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Twice a year, in accordance with the international schedule of fashion weeks, the most prestigious national competition for young designers Exercise is held at the Federal Wholesale Fair "Textilprom". An exclusive project of OJSC Roslegprom and the exhibition company RLP-Yarmarka, the competition has established itself as a launching pad for young professionals in the fashion industry, representing a wide range of professionals promising designers from our country and neighboring countries

The XXIX International Competition of Young Fashion Designers "Exercise" was held on February 15, 2011. Vera Tugova, the head of the Exercise project, noted that this season there are 50 collections from the cities of Russia: Ivanovo, Yoshkar-Ola, Kazan, Kirov, Lyubertsy, Magnitogorsk, Moscow, Murmansk, Nizhny Novgorod, Rostov-on-Don, Samara, Syzran, Togliatti, Cheboksary, Chelyabinsk, Shakht, Ulyanovsk, Yaroslavl. And also the CIS countries: Belarus is represented by Minsk, Abkhazia - by Sukhum.

The jury included:

· Alexander Khilkevich - chairman of the jury, famous analyst and international fashion expert, academician of the National Academy of the Fashion Industry;

Elina Androsova - Vice President of the Interregional Association of Fashion Houses, candidate of cultural studies, associate professor, designer;

· Rimma Golovastova - head of the modeling department at Kristy;

· Lyudmila Mezentseva - General Director of the "Nature Line" company and designer of TM "Vereteno";

· Larisa Misio - designer at Kristy;

· Sergei Sysoev - member of the Haute Couture and Pret-a-Porter Association, designer of TM "Sergei Sysoev";

· Marina Endourova - designer of the CHISTOVA & ENDOUROVA brand.

Alexander Khilkevich, welcoming the participants of the competition, noted: “Our competition is an important launching pad for young designers. Students who win prizes at Exercise, then win the next professional competition. So recently, Nikolai Kyvyrzhik, a graduate of the Ivanovo Textile Academy, a multiple finalist of this event, was awarded the National Fashion Industry Debut 2010 prize, and this is an impressive amount of 300 thousand rubles. Nikolay attentively listened to all the recommendations of the jury members and used the knowledge gained in his collections, which helped him achieve mastery of the European level, which was noticed by the professional community.

Thus, professional excellence can be achieved if students participate in appropriate competitions, where collections are compared, where professionals can evaluate them and give their recommendations. Young designers must compete for internships at Fashion Houses and at the leading enterprises in the industry. Then everything will work out."

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