Net-A-Porter And Farfetch Will Become The Official Sites Of The Alber Elbaz Brand

Net-A-Porter And Farfetch Will Become The Official Sites Of The Alber Elbaz Brand
Net-A-Porter And Farfetch Will Become The Official Sites Of The Alber Elbaz Brand
Video: Net-A-Porter And Farfetch Will Become The Official Sites Of The Alber Elbaz Brand
Video: The AZ Factory Talk Show with Alber Elbaz & Friends | NET-A-PORTER 2023, February
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Following its premiere at Paris Haute Couture Week, the AZ Factory brand will be exclusively represented on the Net-A-Porter and Farfetch trading platforms. The debut of Alber Elbaz's new brand will take place on January 26, 2021 in the form of product stories. It is noted that in the future, AZ Factory will be promoted exclusively through digital instruments.

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“I have dreamed of a fashion reboot for years, and today, when people are physically disconnected, this desire is even more insistent. The world is changing rapidly, and we are all adapting to new rules, getting along with new emotions. My dream factory was founded to develop real solutions for modern women. This is a product and communication focused project, and I am incredibly happy to be able to present it to the world in this wonderful entertainment format, working in conjunction with two leaders of the luxury industry - Farfetch and Net-A-Porter,”said the designer.

In addition, it is known that the Net-A-Porter platform will become the platform for The Talk Show with Alber & Friends project, within which Alber Elbaz will meet with his VIP guests. The broadcast starts on January 27, 2021 at 15.00 on the Net-A-Porter channels on Instagram and YouTube.

“Albert really looks at AZ Factory in a very unusual way. He took a whole new approach to launching a brand at a time when the industry is changing and consumers are looking for safety and privacy. Everyone agrees that fashion should be fun and uplifting, and Albert captivated us with the idea of ​​The Talk Show with Alber & Friends, a daring variation on a well-known television format. Guests will come to Albert to talk about what makes us happy, talking about fashion, science and body positivity,”explained Sheena Sauver, Marketing Director of Net-A-Porter.

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