Next year, the Pink Panther, Batman, Catwoman and King Kong will take over the screens of world cinemas, but the fashion industry prefers time-tested classic looks for its advertising campaigns, as was demonstrated at the recently concluded “Licensing Fair” in New York. From now on, Indian mobile phones will be equipped with a small game featuring Charlie Chaplin, and Elvis Presley will shine on the dog collars of the new "Hound Dog" collection.
The bosses of the global industry have not forgotten about the fashion icons of the past. The charming princess from “Roman Holiday” Audrey Hepburn is still especially popular. Fines French Kitty has announced that it has signed a contract with Paramount to create T-shirts and accessories inspired by the iconic Breakfast at Tiffany's, which will hit fashion boutiques this fall. In addition, the campaign also plans to use the image of the actress from the films “Roman Holiday” and “Sabrina” in the future.
In total, 520 exhibitors took part in the fair, which received the meaningful name “License for Style”, and the number of visitors during three days was 20 thousand people.
Intermoda.ru based on FWD materials