Eva Mendes is the face of the new advertising campaign for Vogue Eyewear for the spring-summer 2013 season. Eva's talent is multifaceted. She is not only a beautiful woman and a muse for many world famous photographers and designers, but also a successful model, actress, singer and world-class designer. Her look is perfect for Vogue Eyewear.
The photo shoot took place at Modern 01, a swanky building located in West Hollywood. On the other side of the lens, Mario Testino, one of the most famous and popular photographers in the world, was working again.
Eva Mendes commented on the photo shoot: “It was a wonderful sunny day in Los Angeles, I took part in the photo shoot in luxurious Vogue Eyewear glasses, and I was filmed by Mario Testino himself! That was incredible!"
“I have been working with Vogue Eyewear for a long time, from season to season we had to work with many beautiful women, including Giselle, Daria, Kate … and now Eva Mendes. Eve is easy to work with; sensual and feminine, she perfectly matches the spirit of the brand. There was a great atmosphere on the set,”said Mario Testino, who has been involved with Vogue Eyewear campaigns for several years. Although a strong relationship has long been established with Testino, each project requires a lot of effort.
Influenced by the latest trends, the new Vogue Eyewear eyewear that adorns the face of the actress showcases why the brand has always been an avant-garde icon in the fashion world. Six sophisticated and feminine models are distinguished by a bright personality and charm - features that are fully inherent in Eva Mendes herself: “I really love glasses. Glasses, whether they are optical or sunglasses, always emphasize your individuality. This is a stunning accessory, I love trying them on, choosing the right look depending on my outfit and mood. I prefer retro frames, especially those reminiscent of the design of the fifties, sixties or seventies. I just recently acquired optical glasses and, to be honest, I am delighted with them!"
Maria Victoria Di Stazi, Brand Director of Vogue Eyewear, said: “We are delighted to have Eva Mendes as the face of our new campaign. Eve is the embodiment of sensuality and attractiveness, her distinctive beauty and irresistible charm is the essence of femininity, her true strength. In addition, we are delighted to be collaborating again with such an internationally renowned photographer as Mario Testino. It is a great honor for us and a sign of mutual respect. With these two talented people and a remarkable collection, Vogue Eyewear is reaffirming its reputation as a successful and relevant brand."