The Polish streetwear brand has unveiled an extended campaign to support the opening of its first store in London.
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Image Kate Moss for Reserved
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As previously reported, Kate Moss has become the British ambassador of the Polish brand Reserved. Recently, the brand published an expanded version of an advertising campaign dedicated to the opening of the first London store on September 6. The supermodel was shot in rock and roll images by photographer Daniel Jackson. Reserved commented on the choice of face for the campaign: “It was important for us to portray Kate's personal and authentic position in these images. This is what our brand embodies, its approach to style as something individual."
