The star of the spring season of H&M, Dutch model Lara Stone (LarStone), in the March issue of Interview Magazine, skillfully transforms outfits from Celine, Hermes and Maison Margiel into things from her grandmother's chest just removed from the clothesline. H&M's idea of Renewed Neutrality has never been so close to that of the first Maury Girls. Dress-shirts that can be worn over a sundress, sleeveless jackets made of checked cotton, jackets made of old-fashioned jacquard with a floral pattern - everything that looked like a luxurious game of country romance on the catwalk looks unexpectedly casual against the background of a wooden house, an overgrown garden and an old hammock … An old car, a funny shepherd dog - and the pictures from the 2015 magazine already look like a black-and-white chronicle of post-war America.
For the start of spring 2015, promising an invasion of rock and roll stars, boho queens and lighthearted hippies, Interview Magazine chooses an unexpected storytelling style and fashion direction. But for those who are not too attracted to the classic 70s, their photo project with LarStone is a wonderful material to think about. Pull your hair up, wear a light lace or sewing dress under a darker and more transparent one, use an open back sundress as an apron, wear flat shoes with golfs or light socks. Smooth the choli bandage and put it on like a scarf or tie it around your neck - don't be afraid to seem like a redneck, fooling others in your own way is fun. Let H&M's "renewed neutrality" be an opportunity for you to put on all the wacky, weird, wrinkled, old McCalls pictures.
Do not use makeup, do not remove freckles from the face, brown mascara in the corners of the eyes and a light touch of blush on the cheeks is enough. All that from which a new romance was born, opposing itself to the too independent and sexy style that came out of dance floors and concerts of rock bands, appeared twenty years earlier, in rural America.