Back In History: Who Are Supermodels?

Back In History: Who Are Supermodels?
Back In History: Who Are Supermodels?
Video: Back In History: Who Are Supermodels?
Video: History of Models IV: The Rise & Fall of the Supermodel 2023, February
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A true supermodel is much more than a pretty face. She is a genuine example of taste and chic, and each of her manifestations is reflected in society, evokes its reaction, reflects the spirit of the times. Let's try to figure out who they are and where they came from.

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The term "supermodel" itself has long become one of the most popular in modern pop culture. For most people, he refers to fashion models who do not just show off their clothes, but have achieved international recognition and become celebrities. In fact, there is much more to it. Any face that we see often enough can become famous, while real supermodels define the very concept of style and fashion. These are both physical and cultural ideals that are exhaustively symbolized by their generation. Despite the fact that our ideas about beauty have undergone many changes over the past 75 years, the fundamental qualities of supermodels have remained unchanged. Why do some models receive this status, while others do not?

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Lisa Fonsagrivs, a Swedish national, is rightfully considered the first supermodel in history. This woman was mega-popular in the 1940s, when almost all the media of the time were adorned with her photographs. Never before has any face been so popular or attracted so much attention. In this decade, when most models were getting between $ 10 and $ 20 per hour, Lisa's salary was more widowed. She has worked with photographers who have forever defined the course of the fashion industry - Richard Avedon, Horst P. Horst and Erwin Blumenfeld. In 1950, Fonsagreaves married Irving Penn, and in place they became one of the most influential couples in fashion.

For the next 15 years, two sisters reigned in fashion: Dorian Lee and Susie Parker. Dorian had dark hair and an hourglass figure. She was the muse for the most acclaimed photographers of her time and became the face of Revlon's advertising campaign. Red-haired beauty Susie Parker, on the other hand, managed to be the face of Chanel's red lipstick and embodied a rebellious spirit. As a result, girls became the highest paid models of the 1950s, although they embodied two opposite ideals of beauty.

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London was booming in the 1960s, and it was here that the models that defined the face of this decade emerged. One of the most famous girls of the era was Twiggy, the first androgynous model to be followed by armies of fashion models. She looked great in the frame, embodying the image of a tomboy, which became an effective marketing ploy against the background of the usual standards.

Another iconic model of the time, Jean Shrimpton was officially hailed as the "face of swinging London" and then named an icon of rock and roll and freedom. Jean appeared on the cover of British Vogue, breathing youth and freshness into fashion instead of prim and rigid rules. Jean was very tall and skinny, and she was wearing the mini-skirts that were just coming into fashion. The international press called her “the most beautiful girl in the world,” and her influence on the fashion industry continues to be felt.

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In the 1970s, the granddaughter of the famous writer, Margot Hemingway, entered the catwalk and the pages of fashion publications. In 1975, she broke all records for the frequency of appearances on the covers and won the world's first million dollar contract. Margot's blonde hair, languid eyes and impeccable figure knocked out designers, photographers and editors. The ability to harmoniously mix classic fashion and rebellious style has made thousands of fans copy her image. Another 1970s legend was Lauren Hutton, who is best known for being the first model to receive a major contract from Revlon. These girls, along with Jerry Hall, Gia Carangi, Janice Dickinson, and Iman, have formed a new breed of models who enter into super lucrative contracts with companies based on their personal popularity.

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In the early 1980s, the world was dominated by the so-called Big Five. Naomi Campbell, Cindy Crawford, Linda Evangelista, Claudia Schiffer, Christy Turlington (and later Stephanie Seymour) appeared on the fashion scene, who determined the development of the modeling business and the fashion industry for 20 years. These girls turned the market upside down and had a tremendous impact on the industry. Desperately feminine, glamorous, talented and so different, they've taken fashion to stardom.

Linda Evangelista still proudly bears the nickname Chameleon, which was given to her for her versatility and ability to change appearance. She has appeared in more than 700 editorial projects, became the absolute record holder for frequency of appearances in Vogue Italia, and was also the first to receive an unprecedented six-figure runway fee. This is her catchphrase: "I don't get out of bed for less than $ 10,000 a day."

If we talk about sports supermodels, then here the absolute leader is Cindy Crawford. She has had one of the most powerful influences on women around the world. Countless girls on planet Earth have painted moles on their faces when Cindy became a Revlon spokesperson. The same thing happened with the supershort shorts when Crawford wore them in a Pepsi ad.

Naomi Campbell came into fashion thanks to her friend Christy Turlington and photographer Steven Meisel. Naomi became the first black model to appear on the cover of Time, as well as French and Russian Vogue. Her Jamaican, African and Chinese roots have blended into an amazing mix and made her a powerful symbol of beauty and one of the success stories. The Big Five have been one of the main forces of the fashion industry. In the 1990s, they were real rock stars, and these girls represented a new kind of independent and confident women, capable of being both muses and successful entrepreneurs.

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In 1990, like a bolt from the blue, a new face and a new type of beauty appeared in fashion. At this time, 16-year-old Briton Kate Moss is rapidly breaking into the industry. The growing popularity of grunge made Moss a real star and the face of a new generation. The image of a street girl with a size zero caused a lot of controversy, and soon the media even called this style "heroin chic". British music once again conquered the world, and Kate became the best Britpop heroine. She looked pale against the tanned colleagues from the 1980s, but she stood out and attracted attention. By the late 1990s, minimalism had become the dominant aesthetic in fashion, and glossy pages and catwalks were conquered by young and fragile models from Russia and Ukraine. They were completely unknown to the Western audience, which made them a real discovery. These girls pulled the covers overhaving appropriated the most profitable contracts and filling the entire information space.

This was the last bright flash of the golden age of supermodels. Now everything is confused: models are engaged not only in fashion, but in the fashion industry there are many stars from other industries. In the early years of the new millennium, a few more stars with supermodel potential lit up. Gisele Bündchen, Heidi Klum, Tyra Banks, Alessandra Ambrosio, Adriana Lima to some extent defined the face of fashion more than ten years ago. Of this company, only Giselle can be considered a real breakthrough. A tall blonde with tanned skin and full of health, has ended the era of heroin chic and has become the personification of an era of more traditional views. For several years in a row, Bündchen remained the highest paid model, so over the past year she managed to earn a record $ 47 million. On this, she announced her retirement.

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Today, the status of "supermodel" is most often bestowed on successful models by the press. Doutzen Croesus, Coco Rocha, Abby Lee, Anya Rubik, Freya Beha Eriksen … The list goes on for a long time. However, none of them can be called a person who defined their generation or exerted a powerful cultural influence. Probably only one name of recent years more or less corresponds to this status. Cara Delevingne is known far beyond the fashion industry with her expressive eyebrows, slim figure and carelessness. True, according to her agency, she is no longer going to work for someone. The girl pursues her own career and pursues many interests.

The era of Insta models has come - girls who have achieved popularity through social media. Kendall Jenner and Jij Hadid epitomize the modern human thirst for diversity and novelty. At the same time, the girls do not rely on a modeling career, but just take the opportunity and appear in advertisements or even for the covers of Vogue. The very concept of "supermodel" today seems outdated, which is not so bad for the development of the industry.

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