Alexandr Rogov is not a brand innovator and discoverer; rather, it is a brand that repeats everything that is happening now in the world of fashion and street style. The first collection by Alexandr Rogov was based on basic things that everyone could understand, made from both traditional and ultra-modern materials.
The collection can be easily divided into two directions - this is basic (this includes perfect sweatshirts, sweatshirts, T-shirts with prints and embroidery), and classics for all times (these are pencil skirts, blouses, sheath dresses, trousers, jackets, parkas and coats). The design team pays special attention to interior decoration and cut. The main colors of the collection are red, blue, black, gray, white.
Favorite stylistic devices of Alexander Rogov, sporty chic and eclecticism, are reflected in his first collection. Inspired by street style, his blogger friends, favorite designers, sports and travel, Alexander Rogov created a bright, minimalistic, very understandable and tasty collection.
The main distinguishing feature of the Alexandr Rogov brand is humor, which in the autumn-winter collection is responsible for embroidery with the ambiguous Rogue inscription - this is at the same time flirting with the designer's name, with a meaningful translation from English, with the song of Madonna and with the name of one of the most important fashion magazines of all time.
Fashion photographer Natalie Arefieva, the team of star makeup artist Olga Romanova, and Point agency models Oleg Antosik and Daria Solomonova participated in the creation of the Alexandr Rogov lookbook and advertising campaign. More information about the brand and collection can be found on the website: