Especially for MEGA shopping centers, Russian designer Dmitry Loginov and stylist Alexander Rogov have created an exclusive collection of fashionable looks based on the Fall-Winter 2011/12 collections. You can already get inspired by the lookbooks of fashion experts on the website fashion.megamall.ru
60s and 70s, color blocking, non-trivial classics, women's tuxedo and flared jeans - all the main trends of this fall are clearly traced in the lookbooks created by Dmitry Loginov and Alexander Rogov. Using clothes, shoes and accessories of brands represented in MEGA, Russian fashion gurus managed to take a completely new look at mass fashion and clearly demonstrate that a competent combination of colors, textures and details can make each look special and unique.
The collection of fashion looks consists of 24 unique looks full of inspirational ideas. The lookbooks were shot by the famous fashion photographer Natalie Arefieva, who collaborates with such publications as Elle, Harper's BAZAAR, Collezioni, GLAMOR, Citizen K, Esquire, etc.
The release of lookbooks is the first stage of cooperation between Loginov and Rogov and MEGA. In the near future, Russian fashion experts will share their secrets of their skills and look at the new season, participating in master classes, fashion shows and seminars that will be held in Moscow and regional MEGAHs within the framework of MEGfashion weeks.
Fashion Weeks in MEGA is a federal event, the main goal of which is to help MEGA visitors create their own unique style, using the latest fall collections and advice from professional experts in the field of fashion, shopping and style. The experts of the project, along with Dmitry Loginov and Aleksandrov Rogov, are the "star" stylist Leslie Fremar, as well as the famous St. Petersburg designer Leonid Alekseev.