The famous calendar presented the first frames from the new edition. Feminism, body positive and anti-sexism became his main ideas.
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Image First shots: Pirelli, 2016
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In early autumn, the editors announced that they intend to abandon the use of a nude female body in their calendar, and also invite not only models to cooperate. The first footage that the Pirelli team has already published may shock many calendar fans. This time Annie Leibovitz didn’t take pictures of fashion models, her lens included Tavi Gevinson, Patti Smith, Serena Miller, Yoko Ono, Amy Schumer and a few other young ladies who are hard to imagine on the pages of Pirelli. The editors are trying to place an emphasis not on eroticism and the seduction of the female body, but on the more inspiring achievements of the heroines. Sales and how the calendar will look like next year will show whether it works.