Marc Jacobs continues to put audiences to the test. The new advertising campaign of the brand with AnjRubik brings to the fore not so much the colors or shapes of the spring-summer collection, but rather large decorative buttons that look like grains that have pierced the fabric from the inside - and the same round and matte. Those of fashionistas who feel dizzy and lose their appetite from the sight of cluster holes in lotus boxes or on the back of a Surinamese toad should be careful when choosing magazines in the upcoming season: the Marc Jacobs campaign and all the models created by the brand for spring and summer 2015, can cause attacks of typophobia.
Collars, plackets, cuffs and lapels - at Marc Jacobs in 2015, everything is covered with plastic peas of various sizes. On jackets, trousers and coats, spring buds seem to have swollen, from which flowers are about to appear. They are framed by lace patches, voluminous patterns, plaits and folds, but very moderately. Despite the obvious influence of military fashion, hussar uniforms and safari style, Marc Jacobs completely abandoned the galloons, aiguillettes and metal buttons, which were used in their clothes in the spring of 2014. Their new models are designed in monochromatic, muted shades, and the decor is matched perfectly to the main fabrics.
With the obvious stylishness of this unusual solution, the specific palette of the collection and the contrast between the soft hairiness of the wool and the slight sheen of plastic may not appeal to those who are worried about the appearance of living corals and an empty sunflower.