The sports and streetwear brand has released footage of a new ad campaign featuring the pop star.
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Image Ivy Park. Spring, 2017
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With the launch of the Ivy Park clothing line, Beyoncé immediately made the right strategic decision. The pop star decided to present all the collections of the brand herself, inspiring the confidence of potential clients. The new season is no exception, and in the images of the spring-summer advertising campaign, we see Queen B herself in excellent athletic form. Apparently, the campaign was filmed long before the singer's pregnancy became apparent.
