The singer and aspiring designer became the protagonist of the second advertising campaign for her brand.
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Image Ivy Park. Fall-winter, 2016/17
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Having recorded one of the most successful and award-winning albums of the year, Beyoncé embarked on a massive tour. However, pursuing a mainstream career does not in any way affect the development of the Ivy Park star brand. Recently, an advertising campaign for the brand's autumn-winter collection appeared on the network, in which Beyoncé herself traditionally played the main role. This time Princess Bee posed in a laconic studio with colored backgrounds, which is probably why the photo session turned out to be not as interesting as the first one. However, it's still good to see the creator of this streetwear-inspired outfit choose to personally present her designs.