A new advertising campaign "The World of Leather and Fur" for the spring-summer 2010 season starts on federal television channels, in the media and on the streets of large cities of Russia. TV presenter Lera Kudryavtseva, the face of the "World of Leather and Fur" company, has again become the protagonist of the advertising campaign.
From March 1, federal television channels will broadcast new commercials, which were worked on in the studio, where in the frame Lera Kudryavtseva coquettishly took off her luxurious fur coat, remaining in a leather jacket, erotically urging everyone to "change skin".
But the ad campaign isn't just limited to TV ads. The famous fashion photographer Vladimir Shirokov, who collaborates with the best glossy magazines and Russian stars, was again involved to work on the advertising photo shoot for the spring-summer 2010 season; in the new season, he created new images for the "World of Leather and Fur". The shooting stylist was Max GOR.
The shooting took place in a chic snow-white wedding limousine and lasted for several hours in 20-degree frost, during which Lera Kudryavtseva tried on a great variety of fashionable images for different life situations - which fully corresponds to the huge variety of models in MCM for all occasions.
The spring advertising campaign is scheduled to start on March 1.