Gwyneth Paltrow Became The Face Of Baume & Mercier

Gwyneth Paltrow Became The Face Of Baume & Mercier
Gwyneth Paltrow Became The Face Of Baume & Mercier
Video: Gwyneth Paltrow Became The Face Of Baume & Mercier
Video: Gwyneth Paltrow’s Guide to Everyday Skin Care and Wellness | Beauty Secrets | Vogue 2023, February
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The legendary Swiss watch house Baume & Mercier with 180 years of history has announced the conclusion of a partnership with Gwyneth Paltrow - the Hollywood actress will become a full-fledged representative of the new line of Baume & Mercier watches. Although Paltrow fans will not see the actress in the brand's advertising campaigns, Gwyneth will be involved in a variety of promotional projects. One of them will be the participation of the actress in the international exhibition of exclusive watches Salon International de lHaute Horlogerie at the end of January.

Baume & Mercier's collaboration with one of the most famous Hollywood divas is quite justified, given that the brand representatives recently admitted that in the past few years the image of Baume & Mercier has suffered from a "lack of attractiveness" for potential buyers. As a result, Baume & Mercier abandoned the production of new watch models, leaving only the recognized bestseller, the Classima model. In October, however, Baume & Mercier will present a new collection of exclusive Hamptons watches.

Previously, the faces of Baume & Mercier were no less famous Hollywood actresses - including Meg Ryan, Kim Basinger and Teri Hatcher.

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