In February 2007, the famous singer Dima Bilan, who is famous not only for his musical talent, but also for his excellent style, became the face of the GloriJeans brand.
Despite the fact that many well-known world clothing brands offered Bilan to conclude a contract with them, Dima stopped working with GloriJeans. And it is no coincidence. Here is how the artist comments on his choice: “I believe that GloriJeans are very light and pleasant everyday wear, made in a sporty style and perfect for everyday life and outdoor activities. We can safely say that GloriJeans clothes are for active people, and since I lead just such a lifestyle, I have chosen this particular brand! In these clothes you feel self-sufficient and comfortable, these collections are great for young people and not only. I especially like to wear shirts, jeans, hoodies, T-shirts from GloriJeans."
At the end of March, after a two-year hiatus, the GloriJeans federal advertising campaign starts. During the period of "silence" the best designers, merchandisers, managers from the world's most famous fashion companies have joined GloriJeans. GloriJeans has evolved into a life-style brand for fashionable, vibrant youth, while undoubtedly bringing a zest to the collection for younger ones.
The first stage in the preparation of the advertising campaign was a photo session with the participation of Dima Bilan. It took place in early February. At the moment, the shooting of a video for a new advertising campaign on TV has already ended, which is fundamentally different from its previous versions. Famous Russian director and cameraman Gosha Toidze and Vlad Opelyants were invited to produce a stylish video for GloriJeans with the participation of Dima Bilan.
The advertising campaign starts on central TV channels, newspapers and glossy magazines. Also, outdoor advertising will be used in cities where the GloriJeans brand and partner retail network operates. Now it is more than one hundred and thirty cities of Russia (including all cities with a population of one million), as well as brand stores in Belarus and Ukraine.