# 5: Chanel And Gisele Bündchen

# 5: Chanel And Gisele Bündchen
# 5: Chanel And Gisele Bündchen
Anonim

Nothing but a sophisticated scent - hinted by Gisele Bundchen and Chanel # 5 in a new ad campaign for the scent. The model, which Brazilian journalists prematurely wrote off, will appear practically nude on new Chanel posters in the spring of 2015. This traditional advertising ploy for the brand, the updated No. 5 and the classic face of Karl Lagerfeld's campaigns are the ingredients of success that Chanel is betting on this year.

Despite the fact that the turmoil around the alleged departure of Gisele Bundchen from the catwalk has barely touched Chanel, the new wave of interest in the model's career and new creative projects, which appeared thanks to the hype in the press, played into their hands. The excitement that gripped Bündchen fans made Chanel and several other luxury brands the last outlet that journalists promised to fans for several days. Even in the comments made by an IMG spokesman, the topic of contracts with influential fashion houses sounded as if Lagerfeld himself convinced Bündchen to postpone his resignation. The omnipotence of Chanel is believed today as never before.

Unsurprisingly, the snapshot of their new joint advertising campaign is now a symbol. In other circumstances, it could well have got lost among other materials or attracted the attention of only perfume lovers, but not today. The updated Chanel # 5 is now inextricably linked with Gisele Bundchen. With him, her career seemed to start anew after fans and journalists mourned her premature ending for two days in a row.

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