Cameron Diaz Becomes Artistic Director For Pour La Victoire

Cameron Diaz Becomes Artistic Director For Pour La Victoire
Cameron Diaz Becomes Artistic Director For Pour La Victoire
Video: Cameron Diaz Becomes Artistic Director For Pour La Victoire
Video: The Real Reason Why Cameron Diaz Gave Up Completely On Hollywood 2023, February
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Collaboration between Hollywood celebrities and fashion brands is quite traditional: every season the most recognizable faces of Hollywood appear in advertising campaigns of fashion houses. But this collaboration rarely goes beyond advertising (or individual capsule collections) - which, however, is not surprising: we all remember the example of Lindsay Lohan, whose appointment as artistic director of Emanuel Ungaro literally destroyed the famous French brand. This sad experience, however, does not bother the leadership of New York's Pour LVictoire, who offered a similar position at the head of the brand to Hollywood actress Cameron Diaz.

Unlike her colleagues, Cameron rarely appears in advertising campaigns for fashion brands - in fact, over the past few years, Diaz has appeared only in advertising for the house of Tag Heuer, so the actress has no experience in the fashion world (and even in creating capsule collections). On the other hand, Cameron takes her personal style very seriously and understands very well what responsibility she bears: “Influencing the brand and its advertising campaigns is what I'm interested in. I love fashion - it has always been an important part of my life. I know that others appreciate what I wear. My wardrobe influences what other people wear - simply because this is how our world works. " It seems that in the near future, the elegant casual style of Cameron Diaz (for which, by the way,the actress was repeatedly recognized as one of the most stylish women on the planet) will be embodied in the full-fledged collections of Pour LVictoire.

As for the plans for the near future, fans of the actress will not be able to see her first collection until next spring. But on the eve of the festive season, Pour LVictoire will present a separate series of clothing models under the auspicious name "Cameron's Picks" - selected models for a festive wardrobe, which, of course, will be chosen by the actress from the existing PLV collection.

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