A new season with MEGA: this fall, within the framework of MEGFashion Weeks, “star” stylist Leslie Freemar, as well as Russian designer Dmitry Loginov and stylist Alexander Rogov will create a collection of exclusive fashion looks based on new collections presented in stores in MEGA shopping centers.
Fashion should be accessible to everyone - this statement marked the beginning of the collaboration between Hollywood stylist Leslie Fremar and the MEGA shopping center chain. As part of Fashion Weeks at MEGA, which will take place in Moscow and other Russian cities this fall, Leslie will create an exclusive collection of fall-winter looks. Using popular brands of clothing, footwear and accessories presented in MEGA, Leslie will clearly demonstrate to MEGA guests how to create unique and relevant looks, combining and mixing the main trends of the Fall-Winter 2011/12 season.
One of the top ten most influential stylists in the United States, Leslie Freemar is the acclaimed fashion guru of our day. Having started her career at Vogue magazine and the Prada fashion house, today Leslie dresses such celebrities as Reese Witherspoon, Jennifer Connelly, Julian Moore, Charlize Theron and Liv Tyler. Very soon, visitors to MEGA shopping centers will also be able to get recommendations from the famous Leslie.
Fashion Weeks in MEGA will also attract domestic stars: cult Russian designer Dmitry Loginov and renowned stylist Alexander Rogov will share the secrets of their skills and look at the new season by participating in Moscow and regional MEGA events. Master classes and fashion shows, seminars and press conferences - this is just a small list of activities in which they will take part. In addition, special lookbooks will be created based on the images created by eminent fashion experts.
Dmitry Loginov, designer
Dmitry Loginov will take part in the MEGA project for the second time. An example of the first collaboration with a famous designer was the MEGA Fall-Winter 2010/11 collection, which he created in collaboration with Rachel Zoe.
After graduating from the Krasnoyarsk College of Technology and winning a competition for young designers, Dmitry is an intern in London, after which he moves to Moscow; having started his career as a stylist for the L'Officiel magazine, a year later he became the fashion editor of the cult magazine "OM". Having received the post of creative director of the Enton brand, Loginov makes his debut show of the Arsenicum brand, which instantly attracts the attention of the fashion press. After the first show, well-known British columnist Godfrey Deaney writes that "a new star of Russian fashion has been lit up", and after the premiere of the Arsenicum women's line in spring 2010, reviews of the brand regularly appear in the international press.
Dmitry Loginov - laureate of many awards in the field of fashion and style, winner of the Astra award in the nominations "designer of a new generation" and "best Russian designer" in the opinion of the foreign press; winner of the "Designer of the Year" awards of the WorldFashionTV TV channel and the GQ magazine.
Within the framework of the Fashion Weeks in MEGA project, Dmitry Loginov will share with MEGA visitors his experience and view of modern fashion and style, and will also take part in a number of regional events of the shopping center chain.
Alexander Rogov, stylist
A well-known stylist, art director, TV presenter and actor, Alexander Rogov will take part in the MEGA project for the first time.
Alexander's works appeared on the pages of all fashion magazines in Russia, he collaborated with such fashion houses as Chanel, Dior, Maison Martin Margiela, Pohland, Konstantin Gayday, Arsenicum, VivVox, Cyrille Gassiline, Arngoldt, Serguey Teplov, Romina.
He worked with Renata Litvinova, Tina Kandelaki, Fyodor Bondarchuk, Ekaterina Mtsituridze, Ingeborga Dapkunaite, Natalia Chistyakova-Inova, Alisa Khazanova, Alla Sigalova, the Serebro group and many others.
In addition to working as a stylist and art director, Alexander Rogov has a successful career as a TV presenter on MTV and Discovery TLC.
Alexander will tell all MEGA visitors how to combine different things in a harmonious way, to catch and use key fashion trends correctly this fall.
Detailed information about the collection of the new season and the fashion blog of invited MEGA stylists are available on the website fashion.megamall.ru