In just a few days, Penelope Cruz will make her directorial debut: on Wednesday in London, the Hollywood actress will unveil a promotional video for Agent Provocateur's new L'Agent collection. Penelope not only personally shot the advertising campaign for the collection, but also designed the models for the collection itself - with the help of her sister Monica.
The promotional video for Agent Provocateur turned out to be almost a family one - along with the actress herself, her husband Javier Bardem and model IrinShayk, who became the main character of the campaign, took part in the filming. Moreover, even to create the soundtrack for the video, the Cruz sisters attracted another of their relatives: the music for the video was written by Eduardo Cruz, the brother of Penelope and Monica.
Following the advertising campaign, the L'Agent by Agent Provocateur collection will also be presented: on Thursday, stylish and seductive underwear from the new collection will be available in the world's largest department stores (Bloomingdale's, Harrods, Harvey Nichols, Printemps, El Corte Inglés and LRinascente) as well as online at Net-a-Porter. The collection is intended for young girls and therefore costs almost half as much as the models from the main line of Agent Provocateur (the average price is 60 dollars, in total there are 15 different models of lingerie in the new collection).