Success is akin to alchemy, says former supermodel Cindy Crawford, one of the few who didn’t stop her modeling career in the 90s from graduating and getting a degree. Having released in 2014 a book about climbing the catwalk, today Cindy is ready to share her own thoughts about time and events, which will not be possible to repeat. Neither CarDelevingne nor Jourdan Dunn, no matter how popular they are, in Cindy's opinion will never be on a par with Kate Moss or Naomi Campbell, Claudia Schiffer and Litiy Casta (LaetitiCasta). But not because they lack talent or tenacity. It's just that the era of supermodels, idols and ideal women, which millions dreamed of, is a thing of the past.
And if Barbie style, colorful legends, aerobics and leopard print can be restored to popularity, then even Jeremy Scott will not be able to change the modern media-heavy world.
“Consider the stars lined up like that,” laughs Crawford. - The reason for the emergence of supermodels is primarily because Hollywood actresses of that time wanted to appear more serious. They did not like to flash on the red carpet too often, showing the public their own wardrobe, as if on the catwalk. This is accepted now, but some fifteen years ago it contradicted the very status of an actress. Models just took up empty space. For us, going out for the sake of showing off was nothing new. So at some point we just said, "Well, let's do it!" and unexpectedly turned out to be interesting not only to the fashion world, but to the whole world. The models have become almost rock stars.
Today, when models often act in films, sing, undertake environmental and charitable missions, and actresses go to the podium and take part in advertising campaigns of their favorite designers, becoming a monopolist, grabbing the attention of the entire press - from music magazines to sports reviews - is not so easy. And Cindy Crawford noticed it too. For large contracts, one has to fight not only with colleagues in the profession, but also with representatives of show business and the establishment, bright party-goers, and sometimes even politicians and bloggers.
“I worked and lived during the heyday of the modeling business,” Cindy admits to The Evening Standard. - Today I would not call my profession so promising and profitable. The best contracts that bring really good money, for example, from major cosmetic concerns and brands, rarely go to models. You need to come to terms with the fact that the days of supermodels are in the past, the hour has come for actresses, singers and reality TV stars.